Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19
The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.100 million supporters, although this is down 74,000 (-6.3%) from a year ago. The 2019 annual Roy Morgan AFL club supporters survey shows that reigning AFL Premiers West Coast Eagles had the biggest increase, lifting their support base by 186,000 (+34%) to 733,000, to be Australia’s second-most widely supported AFL club. Melbourne’s supporter base increased by 44,000 (+22.2%) to 242,000 following the club’s run to the 2018 Preliminary Final, while the Brisbane Lions have increased their support by 84,000 (+19.5%) to 515,000. Collingwood is again the most widely supported Victorian club with 637,000 supporters, ahead of Essendon with 592,000 supporters. Despite holding the two top supporter slots in Victoria, both clubs saw declines in support over the last year. Meanwhile, the Gold Coast Suns has the highest supporter to membership conversion rate, at 39%.
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB