Ten readies its fourth channel

Original article by Max Mason
The Australian Financial Review – Page: 29 : 11-May-20

The Ten Network is expected to launch a fourth broadcast channel in the second half of 2020, focusing on general entertainment for Ten’s target audience of people under the age of 50. Ten’s chief sales officer Rod Prosser says the new channel will feature content from a range of sources, including parent company ViacomCBS. Prosser is confident that the advertising market will soon begin to recover from the coronavirus-induced downturn.


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