Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-20
Over the 12 months to 30 April 2020, Bunnings, ALDI, Woolworths and Coles were selected by Australians as the country’s most trusted brands. The Roy Morgan Risk Monitor reveals that year-on-year Coles lifted three trust rankings. According to Roy Morgan CEO Michele Levine, "Coles was the fastest mover over the 12 months, to be neck and neck with Woolworths for the first time". NRMA emerged as Australia’s most trusted insurer – and its most trusted financial services brand. The ABC emerged as the most trusted media brand in the country. Unsurprisingly given the top-4 most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd. On the flipside, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLY BULLY, COLES GROUP LIMITED – ASX COL, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP