Women dominate Australia’s vitamins, minerals and supplements market

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jul-20

New Roy Morgan data shows that 8.24 million Australians aged 14+ (39%) buy vitamins, minerals or supplements in an average six months, up from 7.95 million four years ago. However, taking into account Australia’s population growth since 2016, the proportion of Australians buying these products has declined since 2016. Women comprise the bulk of Australia’s vitamins, minerals or supplements market; 4.88 million women (46%) buy these products, compared to only 3.36 million men (33%). These trends hold up for women and men of all ages but are most pronounced for Australians aged 25 and over. Meanwhile, Chemist Warehouse stands out as the first choice for people buying vitamins, minerals or supplements. Now over 45% of people buying these goods go to Chemist Warehouse, up from 39% four years ago. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.


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