Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-20
In November 2020 Roy Morgan Business Confidence jumped 10.4pts (+10.5%) to 109.1, the highest monthly reading since September 2019 (110.6). Business Confidence has now increased by a record 23.5pts (+27.5%) over the last two months. It is now 0.7pts higher than in November 2019 (108.4), but still 4.2pts below the long-term average of 113.3. An increasing majority of businesses, 57.9% (up 5.5ppts), said the next 12 months is a ‘good time to invest in growing the business’, the highest figure for this indicator since January 2014. On a State-based level Business Confidence is now in positive territory above 100 in four States. Confidence is highest in South Australia at 120.2 although it should be noted most interviewing was completed before the brief State-wide shutdown. Business Confidence is also above average in Western Australia (up 6pts to 114.4), New South Wales (up 8.4pts to 113.8) and jumped strongly in Queensland to 109.3 (up 18.8pts). However, Business Confidence in Victoria (97.8) and Tasmania (88.9) is now well below the national average.
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