Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-21
Vehicle manufacturer Isuzu UTE has been named the winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’ – taking the mantle from fellow car manufacturer Lexus. The ‘Best of the Best’ award goes to the company that achieved the highest customer satisfaction of all 40 winners in the Annual Roy Morgan Customer Satisfaction Awards. Isuzu UTE also won the prestigious ‘Best of the Best’ Award in 2018 and their victory this year was built on the back of seven monthly victories in the Car Manufacturer of the Year category, including six wins in a row from March to August 2020. Isuzu UTE came out just on top of 2019 winner Lexus (five monthly victories) Other car manufacturers to perform exceptionally well in 2020 included Toyota, Mercedes-Benz and Suzuki. Isuzu UTE averaged customer satisfaction of an exceptional 94.92% in 2020 to beat Liquor Store of the Year First Choice Liquor by the barest of margins in second place on an average of 94.88%.
ROY MORGAN LIMITED, ISUZU UTE AUSTRALIA PTY LTD