Original article by Blair Speedy
The Australian – Page: 17 : 31-Jul-14

Scott Davidson, head of produce at Woolworths, says the recent fresh food promotion featuring celebrity cook Jamie Oliver lifted sales in the category by 7% per customer and store visit. Over the six-week period in June and July 2014 the supermarkets chain says it sold an extra four million kilograms of fresh fruit and vegetables. However AusVeg, the lobbying body for the producers, says many are unhappy at having had to contribute $A0.40 a crate to the cost of the marketing push

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, AUS VEG