MARKETING RESEARCH – AUSTRALIA

Australians don’t want the new ACT cannabis law overturned

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-19

A special Roy Morgan online survey shows that 62% of Australians do not want the Federal Government to overturn the new ACT law decriminalising cannabis for personal use, which is set to come into effect in 2020. Just 27% say they do want the Federal Government to step in, while 11% can’t say either way. Clear majorities of all age groups are against the Federal Government stepping in and overturning the law, led by 66% of 35-49 year olds and 63% of 14-24 year olds. The smallest majority is in the 65+ age group, but even here 58% do not want the law overturned. These are the latest findings from a special Roy Morgan online survey conducted with a representative cross-section of 1,054 Australians aged 14+ in mid-October.

CORPORATES
ROY MORGAN LIMITED

Harris Scarfe tops discount department store customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-19

New research from Roy Morgan shows that Harris Scarfe has Australia’s most satisfied discount department store customers, with a satisfaction rating of 91% in September, putting it ahead of rivals Kmart and Best & Less (both on 89%). Big W and Costco are in equal fourth on 88%. The biggest improvement over the past year came from Harris Scarfe, which rose 5% points and Best & Less, which is up 3% points. Just outside the top five in September was Target Country, which increased 4% points to 87%, while Big W improved 1% point to 88%. Kmart and Costco are unchanged on a year ago. The latest victory for Harris Scarfe continues a run of monthly wins that puts the retailer in prime position to claim the year’s overall award for the first time since 2015. These are the latest results from Roy Morgan’s Discount Department Stores Satisfaction Report which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes, including more than 8,500 who shop at a discount department store in an average four weeks.

CORPORATES
ROY MORGAN LIMITED, HARRIS SCARFE HOLDINGS LIMITED, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, BIG W DISCOUNT STORES, COSTCO WHOLESALE AUSTRALIA PTY LTD, TARGET COUNTRY

Mobile banking apps linked to high customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

New research by Roy Morgan shows that satisfaction levels for mobile banking users was 90.3% in September 2019, ahead of interactions via internet banking (89.0%), branches (86.4%), a personal banker/advisor (78.9%) and phone banking (80.4%). Mobile banking is now used by 45.9% of Australians aged 14+ in an average four-week period, compared to only 20.6% who use branches. Customers of all four of the major banks have higher satisfaction with mobile banking compared to those using branches. Internet banking users also have higher satisfaction than those using branches. These are some of the latest findings from Roy Morgan’s ‘Service Satisfaction Report-Consumer Banking Market September 2019’. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 consumers each year in their homes. The results presented here are from interviews conducted in the six months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Home owners and renters take different views on the level of future inflation

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

Surveyed in September, Australians as a whole said they expected inflation to increase by 4% annually over the next two years. This is up very slightly (0.1%) on how they were feeling the previous month, but it is down a little (0.3%) on their expectations a year earlier. However there was a notable difference in the expectations of home owners compared to renters, with the latter taking a much more pessimistic outlook. Renters expect inflation to rise 4.7% over the next two years, while home owners expect inflation of 3.8% and those paying off mortgages are expecting only a 3.4% rise. September Inflation Expectations are based on personal interviews with a nationally representative sample of 4,012 Australians aged 14+. October survey responses will reveal the effect of the RBA’s decision to cut interest rates earlier this month, the third such cut this year, taking them to a record low of 0.75%.

CORPORATES
ROY MORGAN LIMITED, RESERVE BANK OF AUSTRALIA

Racing industry punting on renewed interest with The Everest

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Oct-19

New research from Roy Morgan shows that just over 5.2 million Australians aged 14+ (25%) now watch horse racing on TV, a drop of nearly 700,000 since 2015. Almost 5.1 million Australians watch the Melbourne Cup race broadcast, and 98% of Australians who watch any type of horse racing on TV watch the Melbourne Cup. The addition of Australia’s richest turf race, The Everest, to the racing calendar in 2017 has attracted a significant audience (over 750,000), but has yet to reverse the overall decline in TV viewership. Analysis shows that a third of Australians who still watch horse racing on TV are aged 65+, and less than a fifth are under 35. The gender split is fairly even, although men slightly outnumber women. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Over 1.5 million Australians shop for shoes each month. Customers of The Athlete’s Foot are the most satisfied

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that 1.59 million Australians aged 14+ shop at a shoe store in an average four-week period. Meanwhile, The Athlete’s Foot has won the monthly Shoe Store Customer Satisfaction Award for August 2019, with a customer satisfaction rating of 84%. It is followed by Williams on 77% and Spend Less Shoes on 73%. In a concerning trend for the industry, no brand has had an increase in customer satisfaction over the past year, but several have experienced troubling decreases. The final brand among Australia’s top four footwear retailers, Payless Shoes, suffered the most, with a 12% drop. These results are from the Roy Morgan Single Source survey, which is derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, WILLIAMS SHOES, SPENDLESS SHOES PTY LTD, PAYLESS SHOES PTY LTD

A growing number of Australians want marijuana legalised

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that 42% of Australians aged 14+ now support legalisation of marijuana, up 9% points in just four years. The percentage who say marijuana should remain illegal is down 7% over the same period, to 49%. A further 9% are undecided. Australians aged 18-34 are the most likely to support the legalisation of marijuana. This is also the segment of the population where opinion has shifted to the greatest degree over the last four years. In 2015 only 36% of 18 to 24 year-olds supported legalisation, now 50% do. The next age-group, 25 to 34 year-olds, has also seen a dramatic rise in support, from 34% in 2015 to 46% now. These are the two age groups in which support for legalisation is higher than opposition to the idea. Perhaps surprisingly, the two groups most opposed to the legalisation of marijuana are the youngest and oldest Australians. Only a little over a quarter of 14-17yr olds (26%) and a third of those aged 65+ (33%) support such a move. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Sportsbet/BetEasy merger would dominate online betting market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that a global merger of The Stars Group and Flutter Entertainment, the online betting companies in control of Sportsbet and BetEasy, would dominate the Australian online betting market. Over 52% of the estimated 1.7 million Australians aged 18+ who place bets online use either Sportsbet (44% of online bettors) or BetEasy (15%) or both. Other leading online betting sites include TAB.com.au/UBET (35%), Ladbrokes (19%), Bet365.com (11%), TABtouch.com.au (3%) and Betfair.com.au (2%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, SPORTSBET AUSTRALIA, BETEASY PTY LTD, TAB.COM.AU, UBET, LADBROKES GROUP PLC, BET365 GROUP LIMITED, TABTOUCH.COM.AU, BETFAIR.COM.AU, THE STARS GROUP, FLUTTER ENTERTAINMENT

Emirates leads international airline satisfaction, with Qantas just outside top five

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-19

Emirates has won the Roy Morgan International Airlines Customer Satisfaction Award for August 2019, with a customer satisfaction rating of 86%. It was closely followed by Singapore Airlines (85%) and Qatar Airways and Air New Zealand (both 84%). Locally based airlines Qantas and Virgin Australia placed sixth and seventh, with customer satisfaction ratings of 80% and 76% respectively. These ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, EMIRATES AIRLINES, SINGAPORE AIRLINES LIMITED, QATAR AIRWAYS, AIR NEW ZEALAND LIMITED – ASX AIZ, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

A narrow majority of Australians want to develop nuclear power to reduce carbon dioxide emissions

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-19

A special online Roy Morgan survey conducted in mid-September shows that 51% (up 16% since July 2011) of respondents say Australia should develop nuclear power to reduce the nation’s carbon dioxide emissions. Some 34% (down 24%) say Australia should not do so, while 15% (up 8%) can’t say. However, without the reference to reducing carbon dioxide emissions, only 45% (up 11% since March 2011) of respondents say Australia should develop nuclear power plants to supply electricity, while 40% (down 21%) say Australia should not, and 15% (up 10%) can’t say. This special online survey on Australian attitudes to Global Warming was conducted from September 11-15, 2019 with an Australia-wide sample of 1,006 Australians aged 18-64 years old.

CORPORATES
ROY MORGAN LIMITED