MARKETING RESEARCH – AUSTRALIA

Chinese cuisine most popular, but Aussies still love McDonald’s

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

A Roy Morgan Single Source survey shows that more than 14.2 million Australians aged 14+ like to eat Chinese cuisine, up from 13.5 million four years ago. This is followed by Italian, Thai, Indian, Mexican, Japanese, Greek, Middle Eastern, Lebanese and French cuisine. The growth in preference for Chinese cuisine has kept pace with population growth, while all other top 10 leading cuisines are today liked by a greater proportion of Australians than they were four years ago. The biggest improvers over the last four years are led by Japanese cuisine, which more than 8.5 million Australians (42%) now like to eat, up from 6.9 million (36%) four years ago. Meanwhile, 58% of Australians (11.9 million) report visiting a quick service restaurant in an average four weeks, up from 57% (10.9 million) four years ago. The two most popular quick service restaurants are McDonald’s which is visited by over 6.4 million Australians (32%) in an average four-week period, and KFC now visited by nearly 4.7 million Australians (23%) in an average four weeks. The Single Source survey is based on in-depth personal interviews conducted with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC

Roy Morgan predicts Christmas sales within 0.1% – again

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

Roy Morgan’s 2018 retail sales forecast, undertaken in conjunction with the Australian Retailers Association (ARA), predicted total retail sales growth of 2.9% to $51.479 billion for the most important retailing period of the year from 9 November to Christmas Eve. This is just 0.1% higher than the 2.8% growth achieved. The accuracy for 2018 matches the accuracy of a year ago, when Roy Morgan’s pre-Christmas sales forecasts were also within 0.1% of the actual retail sales for the period. There was growth across five of the six categories measured in the pre-Christmas period in 2018, with spending on Food growing the fastest, up 4% to $20.979 billion. Also growing impressively was the Clothing, Footwear & Accessories category, which grew 3.8% to $4.056 billion, while Other Retailing grew by 3.5% to $7.375 billion. All three of these categories grew at a slightly greater rate than Roy Morgan’s pre-Christmas forecasts. The Roy Morgan-ARA Christmas sales forecasts are based on data taken from the ABS Retail Trade Catalogue 8501.0. Note that online sales through Australian retail stores are included in the retail figures. Sales forecasts are determined by historical retail trade data from the ABS, Roy Morgan’s Consumer Confidence and unemployment data, and various other data relating to macro-economic conditions.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION, AUSTRALIAN BUREAU OF STATISTICS

Nearly 1.5 million gas customers and over 2 million electricity customers likely to switch providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Feb-19

A Roy Morgan Single Source survey shows that 1.46 million Australians aged +14 who are gas customers say that they will be very or fairly likely to switch providers over the next 12 months. This represents 9.9% of those with gas connected, and is a marginal increase from 9.7% 12 months ago. Some 2.07 million electricity customers (or 10.2%) say they are likely to switch, up from 10.1% a year ago. Only 1.7% of Aurora Energy’s electricity customers say that they would be likely to switch, placing it well below the industry average of 10.2%. Other strong performers that are well below the average are Ergon Energy (2.7%), ActewAGL (3.2%) and Synergy (5.7%). ActewAGL has the lowest proportion of gas customers who are likely to switch, with only 5.1%, well below the market average of 9.9%. They are followed by Elgas (7.6%) and Kleenheat (7.7%). The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 9,500 gas consumers and over 14,500 with electricity.

CORPORATES
ROY MORGAN LIMITED, AURORA ENERGY PTY LTD, ERGON ENERGY CORPORATION LIMITED, ACTEWAGL, SYNERGY, ELGAS LIMITED, KLEENHEAT GAS PTY LTD

NAB the big loser from Hayne Royal Commission – most distrusted bank in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Feb-19

Roy Morgan has been measuring bank trust and distrust since 2017 and recently conducted a survey in January before the release of the Hayne report, and another in February during the week following the report being made public. The Roy Morgan Net Trust Score Survey in January revealed CBA as the bank brand with the lowest level of trust and the highest level of distrust. However, in the wake of the Hayne report, NAB skyrocketed into the unenviable position as Australia’s least trusted and most distrusted bank brand. In January 36.9% of Australians distrusted NAB, but in the immediate wake of the report’s release the number of Australians distrusting NAB soared to 53.7%. Simultaneously, NAB’s level of trust plunged from 18.5% to 11.5%, delivering it the banking sector’s worst Net Trust Score of -42.2%, with the other three major brands in the minus twenties. Roy Morgan CEO Michele Levine says this is the highest level of distrust we have ever seen for a bank brand in Australia.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Great-grandfather graduates at 94

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Original article by Alanah Frost
Herald Sun – Page: 17 : 11-Feb-19

Dr David Bottomley has become Australia’s oldest PhD graduate at the age of 94. Bottomley graduated from Curtin University with a Doctor of Philosophy in the week ending 8 February. He taught science for many years, as well as working in marketing research. Bottomley’s PhD looked at five principals who used science-based curriculum in the early 19th century, and he believes that the ideas that they used are valid today. Bottomley was the co-founder of Australian Sales Research Bureau, which was acquired by Roy Morgan in the 1970s.

CORPORATES
CURTIN UNIVERSITY OF TECHNOLOGY, UNIVERSITY OF MELBOURNE, ROY MORGAN LIMITED, AUSTRALIAN SALES RESEARCH BUREAU

KFC hits it out of the park with Big Bash sponsorship

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-19

A Roy Morgan Single Source survey shows that 21% of Australians aged 14+ associated KFC with the Big Bash League in the year to September 2018. This rises to 40% among Australians who almost always or occasionally watch cricket on TV. However, only 3% of TV cricket watchers associate pay-TV company Fox Sports and long-term cricketing sponsor the Commonwealth Bank with the Big Bash. The Commonwealth Bank is associated far more strongly with Test Cricket, for which the bank had a long-term sponsorship arrangement. This ended in early 2017 but 24% of TV cricket watchers associate the bank with Test Cricket, ahead of the official Fast Food Restaurant of Cricket Australia, KFC, on 22%. Another long-term former sponsor, CUB’s Victoria Bitter, is still heavily associated with Test Cricket by 15% of TV cricket watchers. VB ended more than 20 years’ sponsorship of Australian cricket early in 2017.

CORPORATES
ROY MORGAN LIMITED, BIG BASH LEAGUE, KFC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, CARLTON AND UNITED BREWERIES

Magazine readership continues to increase

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2018. A total of 15,189,000 Australians aged 14+ (74.2 per cent) now read magazines, whether in print or online either via the web or an app. This is up 1.2 per cent from a year ago. Readership of print magazines is just under 12.6 million Australians (61.5 per cent), up 0.2 per cent from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with six of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is now Australia’s most widely-read paid magazine after growing readership by 5.1 per cent to 1,570,000 in 2018. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,806,000 per issue (up 15.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Over 15.7 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to December 2018. Over 15.7 million Australians aged 14+ (76.9%) now read or access newspapers in an average seven-day period via print or online, a fall of 1.3 per cent from a year ago. Although most leading newspapers had a decline in total cross-platform readership, the ‘Herald Sun’ grew its digital audience to over two million; ‘The Australian Financial Review’ also increased its digital audience over the last year, up by 1.2 per cent to 1,169,000. ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,135,000, down 2.8 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,045,000 (down 12.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Finance Royal Commission likely to disrupt distribution of financial products

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-19

Financial intermediaries (including mortgage brokers and financial planners) currently account for the distribution of 35% of the total value of the major financial products. A number of the recommendations of the Financial Services Royal Commission relate to mortgage brokers and financial planners and if adopted, are likely to negatively impact their usage, particularly as it relates to borrowers rather than the lenders paying fees. Financial planners are also likely to be impacted by the need for greater fee disclosure, clarification of independence, improved focus on the best interests of the customer and the need to provide service for any fee involved. These are some of the latest findings from Roy Morgan’s Single Source survey in the 12 months to August 2018, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questioning across all aspects of investing, borrowing, insurance and banking.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY

Decline in proportion of Australians drinking alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-19

New research from Roy Morgan shows that 67.9% of Australians aged 18+ consume at least one type of alcoholic drink in an average four-week period, compared with 70.1% in 2013. Wine is now consumed by 43.3% of Australians, ahead of beer (38.4%) and spirits (26.7%). Cider is now consumed by 12.3% of Australians, up from 10.3% five years ago, making it the only type to increase. Cider is now more popular than RTD (11.4%), Liqueurs (7.2%) and Fortified Wine (5.2%). Roy Morgan’s ‘Alcohol Consumption Currency Report September 2018’ is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questioning of over 15,000 regarding their alcoholic drinking habits.

CORPORATES
ROY MORGAN LIMITED