MARKETING RESEARCH – AUSTRALIA

Rise in vegetarianism not halting the march of obesity

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-19

A Roy Morgan Single Source survey shows that in the year to December 2018, nearly 2.5 million Australians (12.1% of the population) had diets of which the food is all, or almost all, vegetarian. This compares with less than 2.2 million (11.2%) in 2014. However, the rising level of vegetarianism in Australia has yet to stop the increasing trend towards obesity. Now 28.5% of Australians have a Body Mass Index (BMI) of over 30 and are classified as ‘Obese’, up 2.1% points from four years ago. Some 2.7% of Australians are classified as ‘Underweight’, up 0.2% points from four years ago. ‘Underweight’ Australians have a BMI below 18.5. Meanwhile, analysis shows that Metrotechs (18.2%) and Aspirationals (13.1%) have a higher than average share of vegetarians among Roy Morgan’s Helix Personas communities.

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ROY MORGAN LIMITED

Australia’s personal wealth declines

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

A Roy Morgan Single Source survey shows that the gross personal wealth (assets) of Australians aged 14+ (including owner-occupied homes) stood at $9,784 billion in the December 2018 quarter. This represents a drop of $512 billion or 5.0% from the September quarter when it was $10,296 billion, and is now at the lowest level recorded throughout 2018. Net wealth (after debt) has also decreased by 4.3%, from $8,993 billion to $8,608 billion. Despite the overall decline in household wealth over the December quarter, the average gross household wealth remains over one million dollars, at $1,016,000. This is $58,000 or 5.4% below the average recorded in the September quarter and the lowest since December 2017. The average gross wealth per capita was $502,000 in September and this has also fallen by 5.4% to $475,000 in December, the lowest for 12 months. The survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

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ROY MORGAN LIMITED

Online grocery shoppers are a small but lucrative market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

New research from Roy Morgan shows that Australian grocery shoppers aged 14+ who bought groceries from Woolworths online in the year to December 2018 spent an average of $186 a week, compared to only $103 for those buying from Woolworths’ ‘bricks and mortar’ stores. The same trend is evident for Coles, with grocery shoppers spending $158 at Coles Online in an average week, compared with $97 on average for those shopping at a ‘bricks and mortar’ store. The huge difference in spending patterns between the online and ‘bricks and mortar’ stores is driven by women, who spend far more on average via the online outlet than via the physical store.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Fewer Australians gambling

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Apr-19

A Roy Morgan Single Source survey shows that 47.9% of Australians aged 18+ (9.3 million people) gambled in an average three months during the year to December 2018, compared with 64.7% (10.5 million) in the year to December 2008. A decline has occurred across all major types of gambling over the last decade; the biggest drop in participation has been for lottery/scratch tickets, which are down 16.3% points to 40.1% but remain the most popular gambling category. Poker machines showed the next biggest loss, declining by 11.9% points to 13.7%, followed by betting (down 5.9% points to 9.4%). The survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. This survey includes detailed questioning of over 7,000 gamblers per annum from which the comprehensive ‘Gambling Currency Report’ is produced, covering long term gambling trends from 2002.

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ROY MORGAN LIMITED

Satisfaction with industry funds increasing while total market satisfaction declines

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

The latest findings from ‘The Roy Morgan Superannuation Satisfaction Report’ shows that industry funds improved their satisfaction rating by 0.9% points (to 62.1%) in the year to February 2019. Satisfaction with retail funds fell to 55.7% (down 3.5% points), and satisfaction with self-managed super funds was 73.4% (down 0.1%). The report shows that industry funds have higher satisfaction than retail funds across all balances. Over the last year, retail funds have shown declines in satisfaction at all levels, with the biggest decline being a drop of 14.3% for members with balances of less than $5,000. There was also an 8.0% point decline for those with balances of $700,000 or more. Meanwhile, of the 15 best performing industry and retail funds, Unisuper with a satisfaction rating of 71.2% was well ahead of second placed HESTA (68.3%) and Cbus (66.6%). The report is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 30,000 superannuation fund members.

CORPORATES
ROY MORGAN LIMITED, UNISUPER LIMITED, HEALTH EMPLOYEES’ SUPERANNUATION TRUST AUSTRALIA LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND

Woolworths and Aldi grow grocery market share in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

Roy Morgan’s latest ‘Supermarket & Fresh Food Currency Report’ shows that Woolworths increased its share of Australia’s total grocery market to 34% in 2018, an increase of 1.4ppts. Coles’ share of the total grocery market fell 1.6ppts to 27.6% in 2018, while Aldi’s market share grew by 0.5ppts to 11.4% and IGA’s market share was down 0.4ppts to 7.1%. Over the last year Woolworths has grown its market share in dollar terms across all four fresh food sub-categories (fresh meat, fresh deli, fresh bread, and fresh fruit and vegetables) and increased its lead over nearest rival Coles. The report is compiled from data collected as part of Roy Morgan’s Single Source survey, which involves more than 50,000 in-home, face-to-face interviews each year, including more than 12,000 detailed surveys of grocery and fresh food buying behaviour.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

Apple TV+ targets market of over 17 million Aussies

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Apr-19

Research by Roy Morgan shows that the potential market for the Apple TV+ streaming video service is huge, given that over 17 million Australians aged 14+ (83.4%) currently access streaming video services or own Apple-branded devices. This includes 14.7 million Australians (71.8%) who already use streaming video services such as Netflix, Stan, ABC iView and others who would be interested in the Apple TV+ streaming service, as well as nearly 11.7 million Australians (57%) who own Apple devices. Analysing this potential market by Generation shows the biggest potential for Apple TV+ is with the 4.6 million Millennials who use streaming services or use an Apple device capable of streaming. This is closely followed by the over 4 million members of Gen Z and just under 4 million members of Gen X who use streaming services or use an Apple device capable of streaming.

CORPORATES
ROY MORGAN LIMITED, APPLE INCORPORATED, APPLE TV+, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD

NPS rating of big four banks declines during Finance Royal Commission

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Apr-19

In January 2018, immediately prior to the Finance Royal Commission, the Net Promoter Score of Australia’s big four banks was 2.8. This fell to minus 2.8 in November 2018. The latest figure for February 2019 has shown some recovery to minus 1.6, but this remains one of the lowest levels recorded since 2014 and much lower than the latest rating of 23.2 for banks outside of the big four. Among the 10 largest MFI banks, ING has an NPS score of 51.8, well ahead of second-placed Bendigo Bank on 34.0, followed by Bank of Queensland with 19.0. These three top performers are well above the current bank average NPS of 5.3. The CBA is the only one of the big four with a positive NPS (3.8), and is followed by NAB (-5.6), ANZ (-6.8) and Westpac (-7.3). Meanwhile, satisfaction with banks has declined from 81.2% prior to the Royal Commission and has fallen to 77.9% in February. These are some of the latest findings from Roy Morgan’s ‘Advocacy Report, Financial Institutions, Monthly Report-February 2019’, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC

Private Health Insurance will change April 1 – but most Australians have no idea

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Apr-19

Roy Morgan’s 2019 Private Health Insurance Survey shows that 57.3% of Australians aged 18+ are unaware of changes to private health insurance that take effect on 1 April. Some 53.8% of Australians with private health insurance are aware of the changes, which will categorise health insurance products according to tiers of cover, while 80.6% of Australians without health insurance are largely unaware of the changes. Meanwhile, 31.4% of Australians who are aware of the upcoming changes believe that the reforms will be of benefit to them, 29.3% do not think they will benefit them at all, and a further 39.3% are unsure if the changes will be of any benefit. The survey is based on a representative sample of 1,036 Australians aged 18+.

CORPORATES
ROY MORGAN LIMITED

Holiday intention levels showing some weakening

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

Research from Roy Morgan carried out in the three months to December 2018 shows that 13.94 million Australians aged 14+ (67.6%) intend to take a holiday in the next 12 months, a drop of 250,000 (or 1.8%) from the same time in 2017. The ‘Roy Morgan Leading Indicator Holiday Travel Intention, December 2018’ report also shows that 52.0% of Australians intend that their next holiday will be domestic (down from 54.3%), while 10.8% intend to take an overseas holiday (down from 11.1%). It is worth noting that 1.01 million holiday intenders have yet to decide their likely holiday destination for the next 12 months. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australians consumers per annum in their homes.

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ROY MORGAN LIMITED