MARKETING RESEARCH – AUSTRALIA

COVID-19 pandemic drives Australians to increasingly shut themselves off from the rest of the world when at home

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

New Roy Morgan data shows that the COVID-19 pandemic is driving significant changes in how Australians view their home. The latest figures from the June 2021 quarter show that 54.5% of Australians aged 14+ now agree that ‘When I’m at home, I like to shut myself off from the rest of the world’; this is an increase of 16% compared to the March 2020 quarter, just prior to the onset of the COVID-19 pandemic. Prior to the pandemic agreement with this statement had barely changed over the preceding four years, increasing by just over 1% since the September 2016 quarter. Women have driven a larger share of this increase since the pandemic began than men. A clear majority of 58.5% of women agree with the statement in the June 2021 quarter, an increase of 19.8% points from the March 2020 quarter and up over 21% points from five years ago. In contrast only a narrow majority of 50.3% of men now agree with the statement, an increase of 12% points from the March 2020 quarter and up just over 13% points from five years ago. The data comes from Roy Morgan Single Source, the nation’s largest and longest-running program of research into consumer behaviour and attitudes, continuously conducted year-round.

CORPORATES
ROY MORGAN LIMITED

AFL supporter bases boom in 2020/21 as lockdowns keep people at home and glued to the action on TV

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters. The Swans now have 1.031 million supporters, an increase of 27,000 (+2.7%) on a year ago, according to the 2021 annual Roy Morgan AFL club supporters survey. Almost all of the AFL’s 18 clubs experienced a rise in support during the year to June 2021, and some of the biggest increases have come for teams enjoying success during the last two years. The clubs to experience the largest rise in support include Grand Finalists the Western Bulldogs and Melbourne, 2019-2020 Premiers Richmond and two of the most consistent performers during 2020 and 2021, the Brisbane Lions and Port Adelaide. Although COVID-19 has played havoc with scheduling throughout the last two years there are now more people than ever before, 8,857,000, expressing support for an AFL club, an increase of 1,335,000 (+17.7%) on a year ago. In addition, there are 7,580,000 Australians who watched an AFL match on TV, down 81,000 (-1.1%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE

Number of Australians drinking wine, spirits and RTDs up significantly in 2021 while beer drinking holds steady

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 4% points to 69.7% in the 12 months to June 2021. A total of 13,908,000 Australians (69.7%) aged 18+ consumed alcohol in an average four-week period in the year to June, up from 13,040,000 (65.7%) a year earlier. The number of Australians drinking wine increased by nearly 1 million over the past year, from 8,323,000 (42.0%) to 9,237,000 (46.3%) – an increase of 4.3% points. In addition, some 6,621,000 Australians (33.2%) were drinking spirits in mid-2021, up from 5,876,000 (29.7%) a year earlier – an increase of 3.5% points. Also increasing was consumption of Ready-to-drinks (RTDs), which increased from 2,187,000 Australians (11.0%) up to 2,699,000 Australians (13.5%). There were mixed results for the other categories of alcohol, with drinking of beer and liqueurs virtually unchanged on a year ago while fewer Australians were drinking cider and fortified wines. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN

Movement in the Brisbane CBD recovers quickly after recent lockdown, but Sydney & Melbourne lockdowns extended again

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Sep-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane CBD continuing to recover after the recent lockdown in early August. The average 7-day movement level in the Brisbane CBD was at 54% of pre-pandemic levels in late August, up from a low of 23% in early August and its highest since late May. In contrast, movement levels in the two largest cities of Sydney and Melbourne remain at only a fraction of pre-pandemic levels in late August as both cities endure extended Winter lockdowns which are set to continue well into September and even October. In late August average movement levels in the Sydney CBD were at only 12% of pre-pandemic averages and at only 13% of pre-pandemic levels in the Melbourne CBD. Movement levels in both cities is slightly above the record low of 8% reached in both cities in late July. The two cities closest to pre-pandemic ‘normal’ are the Adelaide CBD with average movement levels at 68% of pre-pandemic averages and the Perth CBD with average movement levels at 63% of pre-pandemic averages. In third place is the Hobart CBD at 55% of pre-pandemic averages. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Movement in the Perth & Adelaide CBDs now at around two-thirds of pre-pandemic averages while Sydney & Melbourne CBDs locked down

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Perth CBD and the Adelaide CBD increasing to around two-thirds of their pre-pandemic average in mid-August, even as extended lockdowns cause movement to remain well below pre-pandemic levels in both the Sydney CBD and Melbourne CBD. The average 7-day movement level in the Adelaide CBD was at 67% of pre-pandemic levels in mid-August, just ahead of the Perth CBD at 64%. This is the highest level of movement in both cities since late May. Both cities have had one short and sharp lockdown during the winter months and both have managed to snuff out their respective outbreaks of COVID-19. In contrast, movement levels in the Sydney CBD remain near record lows at only 14% of pre-pandemic levels – a slight increase since restrictions on the construction industry were relaxed somewhat in early August. The average movement levels in the Melbourne CBD were also at only 14% of pre-pandemic levels in mid-August as the city entered its sixth lockdown in early August. Since then the Melbourne lockdown has been extended until September and this week restrictions have been tightened with a curfew re-introduced and the banning of the use of children’s playground equipment. Just behind the two leaders in third place is the Hobart CBD with movement levels at 55% of pre-pandemic averages in mid-August. Movement in the Brisbane CBD was at 45% of pre-pandemic averages in mid-August and bouncing back quickly after the city’s fifth lockdown ended just over a week ago. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Movement in the Adelaide CBD bounces back after short lockdown while movement in the Sydney CBD continues to trail other cities

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Aug-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Adelaide CBD bounced back quickly following its short lockdown in July, while movement remains low in both the Sydney CBD and Melbourne CBD – both in lockdown. The average 7-day movement level in the Adelaide CBD was at 40% of pre-pandemic averages in early August, up by 25% points from a low of 15% in late July. The entire State of South Australia was locked down from July 21-27 to deal with the State’s first outbreak of COVID-19 so far this year. The average movement level in the Sydney CBD was at only 10% of pre-pandemic levels in early August and well below other cities. Greater Sydney has now entered its seventh week of lockdown since the city was first locked down on June 26. The city of Melbourne was still recovering from its fifth lockdown in late July, with average movement levels in the Melbourne CBD at only 20% of pre-pandemic levels in early August. The State of Victoria was in lockdown from July 16-27 and exited lockdown only briefly before returning to lockdown just a week later. The Perth CBD has regained its spot as Australia’s most ‘COVID-normal’ city with average movement levels at 55% of pre-pandemic averages in early August. This is the highest they’ve been since early June and the first time Perth has sat atop the rankings since late January when the city entered its second lockdown. Just behind in second place is the Hobart CBD with movement levels at 47% of pre-pandemic averages in early August and the Brisbane CBD at 46% of pre-pandemic averages before last week’s short lockdown. These results do not include the impact of the most recent lockdowns in Victoria or SE Queensland. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

$39 billion purchase of Afterpay highlights value of buy-now-pay-later services such as Zip, Humm and LatitudePay

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Aug-21

The latest Roy Morgan Digital Payments Report shows that 16 million Australians aged 14+ (75.5%) are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay, Humm and Openpay. The high and growing awareness for buy-now-pay-later services comes as Silicon Valley ‘tech giant’ Square has lodged a bid of $39 billion ($US29 billion) to buy Australian market leader Afterpay. Awareness of buy-now-pay-later services has overtaken that of traditional online payment platforms (74.5%) such as PayPal, Visa, Western Union and masterpass for the first time. Afterpay is the clear market leader, with 73.4% of Australians aware of the service in the year to June 2021, up 3.4% points since February 2021 and up 39.6% points since September 2018. Meanwhile, 52.9% of Australians are now aware of main rival Zip, an increase of 4.3% points since February 2021; awareness of Zip amongst Australians is now rising at a faster pace than Afterpay. The two main buy-now-pay-later services have been joined by a host of second-tier fintech companies in the space, including Humm, LatitudePay and Openpay – and awareness of all three is growing rapidly.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, SQUARE INCORPORATED, ZIP CO LIMITED – ASX Z1P, HUMM GROUP LIMITED – ASX HUM, LATITUDE PAY, OPENPAY GROUP LIMITED – ASX OPY

Winners & Losers: Trust & Distrust in a post-COVID world – video presentation by Roy Morgan CEO Michele Levine & Social Scientist Dr. Ross Honeywill

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jul-21

The COVID-19 pandemic has thrown an important spotlight on which brands and industries Australians Trust and Distrust with the clear winners being those businesses able to respond quickly and proactively to customers’ needs such as leading supermarkets Woolworths, Coles and ALDI – all clustered near the top of the rankings with high Net Trust Scores while those dealing with high levels of Distrust include Social Media giant Facebook, Telecommunications provider Telstra and media company News Corp. In this one hour long presentation Roy Morgan CEO Michele Levine and Social Scientist Dr. Ross Honeywill dissect the drivers of Trust and Distrust across more than 20 industries and highlight what propels the companies performing well with high levels of Trust to the top of the rankings and what mistakes and missteps are made by those companies experiencing high levels of Distrust. It is often thought that the most valuable commodity a company can have is a high level of Trust in the brand, but when one examines the drivers of consumer decision making it is actually Distrust which is a more powerful driver of consumer behaviour. Of course it’s important for a company to have a high level of Trust amongst its customers, but that can be more than cancelled out by a rising level of Distrust. Some recent examples include the ‘Fake News’ scandals that have enveloped Facebook, the accusations of poor treatment and low payment of workers at Amazon, the allegations of sexual harassment at AMP and the destruction of the 46,000 year old Juukan Gorge indigenous heritage site by Rio Tinto – all of which have led to high and rising levels of Distrust in these companies. Although Trust is key to building a brand, Distrust can easily destroy that same hard-won reputation in a far quicker time-frame. To explore the ‘Winners & Losers’ of the COVID-19 pandemic please register and view the full video here:

CORPORATES
ROY MORGAN LIMITED

Movement of people in Brisbane and Perth CBDs rebounds after recent lockdowns while Sydney and Melbourne CBDs lag well behind

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jul-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane and Perth CBDs rebounding after recent lockdowns in early July, while movement plunged in the Melbourne CBD as the city entered its fifth lockdown. The average 7-day movement level in the Brisbane CBD was at 35% of pre-pandemic averages, up 13% points from a low of 22% in early July, while in the Perth CBD movement levels rebounded even more strongly to be at 41%, up 17% points from the low of 24% during Perth’s most recent lockdown three weeks ago. In contrast, the extended lockdowns in Sydney and Melbourne have forced movement in the two cities towards record lows. In the Sydney CBD the average movement level has remained at only 10% of pre-pandemic levels all of last week while in the Melbourne CBD the average movement level dropped to 16% of pre-pandemic levels after the city entered its fifth lockdown on Friday July 16th. The Adelaide CBD again came out on top for the 168th day in a row with the highest average movement levels at 43% of pre-pandemic levels, but these figures were compiled before the city went into its third hard lockdown on Wednesday last week following an outbreak of COVID-19 sparked by a returned traveller. Hobart is now the only State Capital City to avoid a lockdown this year, but despite this good record at managing COVID-19 average movement levels in the Hobart CBD were at only 36% of pre-pandemic levels last week after the island State closed its borders to nearest neighbour Victoria which provides the largest share of visitors to Tasmania. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA