MARKETING RESEARCH – AUSTRALIA

Women dominate Australia’s vitamins, minerals and supplements market

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jul-20

New Roy Morgan data shows that 8.24 million Australians aged 14+ (39%) buy vitamins, minerals or supplements in an average six months, up from 7.95 million four years ago. However, taking into account Australia’s population growth since 2016, the proportion of Australians buying these products has declined since 2016. Women comprise the bulk of Australia’s vitamins, minerals or supplements market; 4.88 million women (46%) buy these products, compared to only 3.36 million men (33%). These trends hold up for women and men of all ages but are most pronounced for Australians aged 25 and over. Meanwhile, Chemist Warehouse stands out as the first choice for people buying vitamins, minerals or supplements. Now over 45% of people buying these goods go to Chemist Warehouse, up from 39% four years ago. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED, CHEMIST WAREHOUSE

Premium consumers offer a glimmer of hope to struggling car industry – Porsche tops the list

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest analysis of Roy Morgan’s automotive buying intentions data shows that Australia’s premium consumers are set to drive new vehicle sales in the next four years. According to Roy Morgan data a new economic order of premium consumers (NEOs) could breathe life into the nation’s struggling car industry. One-in-seven NEOs (14.9%) intended to buy a new vehicle in the next four years during the March 2020 quarter – 54% above the comparable figure for all Australians (9.6%). Notably, the top 50% of NEOs – known as Super NEOs – are almost 80% more likely than the average Australian to buy a new car in the next 4 years. Conversely, Australia’s 10 million traditional consumers are 30% less likely than the population to buy a new car in the next 4 years. Aspiring NEOs, with the NEO mindset but not the buying power, are more likely than Traditionals, but less likely than NEOs, to be planning to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED

AFL restarts with the edge over NRL for TV viewers

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest data from Roy Morgan shows that over 7.4 million Australians aged 14+ (36%) watch AFL matches on TV. Significantly more Australians watch the AFL on TV than watch Sydney-based rival the NRL (6 million), although both have declined in recent years. A year ago over 7.5 million Australians said they watched the AFL on TV and this number has dropped by over 100,000 for the latest research conducted in the 12 months to March 2020. The AFL is more popular with both genders than the NRL. More than 4.2 million men watch the AFL on TV compared to 3.6 million that watch the NRL; over 3.2 million women watch the AFL on TV compared to almost 2.4 million that watch the NRL. TV viewership of the AFL is strongest amongst older Australians. Over 40% of Australians aged 50+ watch the AFL on TV, including 1.97 million aged 50-64 and 1.71 million aged 65+. Meanwhile, 2.78 million people watch the AFL Women’s competition on TV, up from 2.42 million a year ago – an increase of 360,000. There have been increases for both genders and across all age groups. This new data comes from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Movement at Taronga Zoo slow to pick-up since June 1 opening

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

A special analysis of movement data at Taronga Zoo shows visitation picking up since the re-opening of the Sydney landmark on 1 June, but still well below the levels seen during the early part of the year, particularly in February and early March. Taronga Zoo closed its doors to visitors on March 25 as COVID-19 restrictions were introduced across New South Wales, and it remained closed throughout April and May. Movement at the Zoo had already dropped significantly in the week before the closure as Australians began practicing social distancing. Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we emerge from the restrictions imposed in response to the COVID-19 pandemic. The number of devices – a good proxy for visitors – at Taronga Zoo was negligible during the period of closure to visitors but picked up slowly during the first three weeks of June.

CORPORATES
ROY MORGAN LIMITED, TARONGA ZOO

CBA leads small business banking satisfaction during COVID-19 shutdowns

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

New research from Roy Morgan shows that small business owner banking satisfaction for the four major banks was at 71% in the 12 months to April, an increase of 0.9% points from the year to March as shutdowns were enforced across the Australian economy. Satisfaction increased for all four major banks and was highest in the year to April for the Commonwealth Bank at 74.6%, up 0.9% points on the corresponding figure for March. However, the biggest increase was for ANZ which increased 1.1% points to 64.2% while there were also increases in satisfaction for both Westpac and NAB. These are the latest findings from interviews with 2,359 small businesses owners as part of the Roy Morgan Business Owner Satisfaction Monitor regarding their level of satisfaction with the financial institution they deal with.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Movement at Melbourne’s Botanic Gardens back to normal levels – led by Metrotechs

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

A special analysis of movement data at Melbourne’s Botanic Gardens shows a steady pick-up in visitation in the number of devices seen at the inner-city park over the last month, since reaching a low point in late April. Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we emerge from the restrictions imposed in response to the COVID-19 pandemic. The number of devices – a good proxy for visitors – seen at the Botanic Gardens hit low-points during the lockdown in early April, around Easter, and also at the end of April as the focus turned towards a gradual lifting of restrictions. Since late April there has been a steady increase in movement at the Botanic Gardens. During the summer months early in 2020 three-quarters of the movement data for the Botanic Gardens was drawn from the big spending Leading Lifestyles and Metrotechs Helix Personas communities, and this majority has increased to 83% in the most recent week available. This increase has been entirely driven by Metrotechs who now comprise 50% of the movement data, up from 40% during summer. Movement data for Leading Lifestyles is virtually unchanged at 33%.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

High satisfaction ratings for chemists and pharmacies as Australia faced bushfires and then the COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

Research conducted by Roy Morgan in the year to March 2020 shows that 12 million Australians (57%) shop at chemists/pharmacies in an average four weeks. The leading stores, including Priceline Pharmacy, My Chemist, TerryWhite Chemmart and Chemist Warehouse, each have well over 1 million customers. Roy Morgan CEO Michele Levine says that the good news for chemists and pharmacies is that the 12 million customers of Australia’s chemists/ pharmacies rate their customer satisfaction amongst the highest of any of the more than 30 industries Roy Morgan measures on a weekly basis. Overall customer satisfaction for chemists/pharmacies averages a very high 90.5% and is in third position out of 32 industries. Chemists/Pharmacies rank behind only car manufacturers (92.3%) and hardware stores (90.8%). This high satisfaction for the industry is across the board and the top eight chemists and pharmacies are separated by a total of only 5% points.

CORPORATES
ROY MORGAN LIMITED

Australian workers had 151 million days of annual leave when the country entered COVID-19 shutdown

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

The latest figures from Roy Morgan show that Australians in paid employment had over 151 million days’ worth of annual leave, up 8.7 million days (+6.1%) on a year ago, as Australia entered shut-down in March in response to the COVID-19 pandemic. This was the highest total of accrued annual leave since March 2012 and equates to an average of over 16 days for each paid worker in Australia. Only 10% of Australia’s paid workers had no annual leave owed to them, while a further 14% had up to 2 weeks accrued. Nearly a quarter of paid workers (23%) had between two and four weeks of annual leave accrued and another one-in-ten had around a month owed to them. More than one-in-five paid workers (21%) had at least five weeks’ worth as yet unused. These results are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year in their homes.

CORPORATES
ROY MORGAN LIMITED

12.7 million Australians use streaming music services

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-20

Over 12.7 million Australians (61%) now use music streaming services in an average four weeks, an increase of over 3.7 million from three years ago. Spotify is the clear market leader, used by 8 million Australians; it has more than doubled its Australian user-base since 2017, up by 4.4 million (+122%). The most prominent rival to Spotify is clearly YouTube Music (including Google Play Music), now used by 5.5 million Australians (26%). Apple Music and SoundCloud are each used by substantial numbers of Australians as the third and fourth most popular services in the music streaming market. It is important to understand that these figures do not include all live radio streams and podcasts that Australians are able to listen to via these services. Early in 2019 over 1.6 million Australians downloaded podcasts in an average four weeks, and there are many others who livestream radio broadcasts of sporting events and talkback radio as well. In contrast to these growing services a declining minority of 8.1 million Australians (39%) do not currently use any music streaming services, a drop of 2.7 million from three years ago.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, YOUTUBE MUSIC, APPLE MUSIC, SOUNDCLOUD

Awareness of buy-now-pay-later services Afterpay and Zip soars to over 12.3 million Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-20

The latest Roy Morgan Digital Payments Report shows that over 12.3 million Australians (59%) are now aware of buy-now-pay-later services such as Afterpay and Zip – up 22.1% in only 18 months. Afterpay is the clear market leader, with 55.8% of Australians aware of the service in the year to March 2020, up by 22% since September 2018. Main rival Zip is also making a significant impression on the Australian marketplace with over a third of Australians (35.2%) now aware of Zip – almost doubling awareness of the service in only 18 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, ZIP CO LIMITED – ASX Z1P