MARKETING RESEARCH – AUSTRALIA

Could Mitre 10 derail Bunnings’ remarkable run of Hardware Store satisfaction awards?

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

Bunnings is the winner of Roy Morgan’s Hardware Store of the Month Award for October 2019, with a customer satisfaction rating of 91%. Bunnings has won 23 straight monthly satisfaction awards, but second-placed Mitre 10 could potentially stop it from claiming a full two years as ratings leader. Mitre 10 had a customer satisfaction of 90% in October, followed by Home Timber & Hardware (86%). The customer satisfaction ratings are drawn from the Roy Morgan Single Source survey, in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, HOME TIMBER AND HARDWARE

Australian workers have 146 million days of annual leave just waiting to be used

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

New figures from Roy Morgan show that Australians in paid employment have over 146 million day’ worth of annual leave accrued in total; this is up 11 million days (+8.3%) on a year ago. The accrued annual leave equates to an average of just over 16 days for each paid worker in Australia. Only 10% of paid workers have no annual leave owed to them, while a further 13% have up to 2 weeks accrued. Nearly a quarter of paid workers (23%) have between two and four weeks of annual leave accrued, and another tenth have around a month owed to them. More than a fifth of paid workers (21%), have at least five weeks’ worth as yet unused. These results are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

SUVs are the most popular choice for those planning on buying a new car

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

The latest Roy Morgan Automotive Leading Indicators Report shows that 39.9% (753,000) of Australians aged 14+ who intend to purchase a new car within the next four years plan on purchasing an SUV. Some 34.4% (649,000) are planning to buy a passenger vehicle and 8.5% (160,000) intend to buy a light commercial vehicle. The research also shows that of those who see themselves as car enthusiasts, 37.4% intend on buying an SUV, 37.1% a passenger vehicle, and 11.6% a light commercial vehicle. Meanwhile, among Australians who rate safety as their number one concern when purchasing a car, 39.5% are intending to buy an SUV, 39.3% a passenger vehicle, and 6.8% a light commercial vehicle. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Boost Mobile and ALDImobile locked in tight race for annual satisfaction award

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

Boost Mobile is the winner of Roy Morgan’s Mobile Phone Service Provider of the Month Award for October 2019, with a customer satisfaction rating of 89%. Boost Mobile now sits equal with ALDImobile on four monthly satisfaction wins for 2019, setting up a close finish for the annual award. Boost Mobile is followed by ALDImobile (85%), TPG (79%) and Belong (79%). It is important to note that Boost Mobile is not itself a network provider but rather a ‘Mobile Virtual Network Operator’, which utilises the underlying Telstra mobile network to provide its service. When it comes to underlying mobile networks, the Vodafone network with an overall customer satisfaction rating of 77% is narrowly ahead of the Telstra network on 76% and the Optus network on 74%. These ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BOOST MOBILE, ALDIMOBILE, TPG TELECOM LIMITED – ASX TPM, BELONG PTY LTD

TerryWhite Chemmart’s impressive rise in customer satisfaction levels pays off

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

TerryWhite Chemmart is the winner of Roy Morgan’s Chemist/Pharmacy of the Month Award for October 2019, with a customer satisfaction rating of 94%. The pharmacy chain’s recent ratings improvement has resulted in back-to-back monthly satisfaction awards. It is followed by Guardian (92%), Chemist Warehouse (90%), Priceline Pharmacy (90%) and Discount Drugstores (90%). The ratings are drawn from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, TERRYWHITE CHEMMART, GUARDIAN PHARMACY, CHEMIST WAREHOUSE, PRICELINE PHARMACY, DISCOUNT DRUGSTORES PTY LTD

Foodland maintains customer satisfaction ratings lead

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-19

Foodland is the winner of Roy Morgan’s Supermarket of the Month Award for September 2019, with a customer satisfaction rating of 88%. It is followed by Coles (82%), IGA (82%), Aldi (81%) and Woolworths (81%). Roy Morgan CEO Michele Levine says that Foodland’s unbeaten run throughout 2019 is a significant feat in an increasingly competitive market, and it has now won 15 monthly satisfaction awards in a row. September’s customer satisfaction ratings were obtained from the Roy Morgan Single Source survey, which is compiled from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS

Powershop’s high satisfaction rating means customers less likely to switch power provider

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-19

Powershop has won the Roy Morgan Electricity Provider of the Month Award for October 2019, with a customer satisfaction rating of 80%. It was followed by Momentum Energy (73%), Red Energy (73%), Lumo Energy (69%) and Alinta Energy (69%). Powershop’s leading rating means its customers are less likely to switch to a competitor. Grouping electricity customers into ‘satisfied’ and ‘dissatisfied’ shows clear differences in the likelihood of them switching providers. A much larger proportion of dissatisfied customers (24%) said they were likely to switch providers compared with satisfied customers (7.5%), while more of the satisfied customers (73%) said they were unlikely to switch than dissatisfied customers (58.3%). Roy Morgan CEO Michele Levine says Powershop’s satisfaction rating is a strong result, given the ongoing political and media attention surrounding electricity providers. These customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, POWERSHOP AUSTRALIA PTY LTD, MOMENTUM ENERGY PTY LTD, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD

Fake News?

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Original article by Roy Morgan
Media Update – Page: Online : 26-Nov-19

The Australian newspaper this week claimed 1,803,000 print readers of their Monday to Friday newspaper – fake news? Roy Morgan average issue readership of The Australian (Monday to Friday) is 291,000 (down 12,000 in a year) and The Weekend Australian 547,000 (down 38,000 in a year). The Australian also reported a year-on-year increase of 800,000 online readers to 1,892,000, an 80% increase. Unfortunately News Corporation does NOT subscribe to any Roy Morgan data which is Australia’s only independent source of all media measurement – Roy Morgan media audience estimates have been the measurement ‘currency’ for nearly 50 years history. Many have been critical of audience claims by Facebook, Google, etc. It is important that all audience information used by media in Australia to sell marketers advertising space is accurate. News Corp should only use and support accurate media measurement data! A correction in The Australian is not enough.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Wealthier Australians are less satisfied with their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

Satisfaction levels with the banking industry are related to an individual’s level of wealth, new research from Roy Morgan shows – with the wealthiest 30% of Australians less likely to be satisfied with their banking relationships (75.4%) than the middle 40% (80.1%) or the bottom 30% (84.7%). The wealth-linked difference in banking satisfaction levels has grown more extreme over time. In 2013 the satisfaction level of the wealthiest Australians was 80.8% and that of the poorest Australians was 82.8%, a gap of just 2%. This figure has more than quadrupled to 9.3%. Six years ago there was no significant difference between the satisfaction of the middle 40% and that of the wealthiest 30%, but these levels have also grown steadily apart, opening up a gap of 4.6%. These insights come from Australia’s most extensive, longest study of consumer financial behaviour. Running continuously for more than 20 years, it involves over 50,000 in-depth, face-to-face interviews in respondents’ homes each year.

CORPORATES
ROY MORGAN LIMITED

Domestic holiday intention at a two-decade low

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research from Roy Morgan shows that two-in-three Australians plan to take a holiday in the next 12 months. As of September 2019, 66.2% (13,729,000) of Australians aged 14+ were intending to take a holiday in the following 12 months, compared with 67.8% (13,820,000) a year ago – a drop of 1.6% (91,000). In terms of holiday destinations, 50.6% (10,490,000) of Australians were planning on taking a domestic holiday, a decline of 2.1% (248,000) from a year ago. But the proportion of Australians intending on taking an overseas holiday remained steady at 11.2% (2,332,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED