MARKETING RESEARCH – AUSTRALIA

It’s official: Internet is Australia’s main source of news; TV remains most trusted

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-20

New research from Roy Morgan reveals that the internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8%) now say the internet is a main source of news, up 1.4 million since 2018; nearly 7.9 million Australians (37.7%) specifically nominate Social Media. The number of Australians who say TV is their main source of news has dipped 1 million over the last two years to 12.4 million, or 59.4%. However, TV is still regarded as the most trusted source of news by nearly 7 million Australians (33.4%). Other traditional media used widely as main sources of news include radio, nominated by 8.7 million Australians (41.9%) and printed newspapers, mentioned by 5.2 million (25.0%), although both have declined since 2018. Within the broader category of the internet over 3.4 million Australians (16.5%, a significant increase of 4.6% points since 2018) use news feed sites such as Google News, Apple News and Feedly, a further 1.8 million (8.6%) use email subscriptions or updates and 1.1 million (5.6%) use other websites or apps. These findings are drawn from the Roy Morgan Single Source survey, Australia’s most comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

W-League grows TV viewership as Australia & NZ awarded hosting rights for 2023 Women’s World Cup

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jul-20

New research from Roy Morgan shows the W-League’s TV viewership is growing even as other Soccer competitions experienced viewership declines. A record high 879,000 Australians watch the W-League on TV, up 265,000 (+43%) on a year ago. However, the W-League’s TV viewership growth was not enough to make up for the declines in viewership for the FIFA World Cup, English Premier League, A-League and other forms of Soccer compared to a year ago. Now 4,098,000 Australians watch any of the listed Soccer competitions, down from 4,577,000 a year ago – a drop of 479,000 (-10%). The FIFA World Cup is easily the most popular Soccer competition on Australian TV with 3,391,000 viewers, although this is down 471,000 (-12%) on a year ago. Although the W-League is growing its TV viewership a concern for the local sporting authorities will be the decline in TV viewership for the men’s A-League, now with 1,748,000 viewers, down 305,000 (-15%) on a year ago. The local men’s competition has now been overtaken by the English Premier League which has a TV viewership of 1,794,000.

CORPORATES
ROY MORGAN LIMITED

Satisfaction of Australia’s banks improves amid COVID-19

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jul-20

New data from Roy Morgan shows that customer satisfaction with Australia’s banks was at 79.5% in May, up 0.2% points on April and up 1.1% points from May 2019. The biggest improvement in customer satisfaction over the last year was from Australia’s four major banks, with satisfaction up 1.4% points to 77.2% in May. Commonwealth Bank has the highest satisfaction of the four majors in May, closely followed by NAB, ANZ and Westpac. Mutual Banks continue to have the edge in customer satisfaction and are up 0.7% points from a year ago, to 89.2%. The leading Mutual Bank for satisfaction is Bank Australia, closely followed by Bank First and Beyond Bank. The foreign banks operating in Australia have a high customer satisfaction of 85.5% in May, but this is down 0.3% points from a year ago. Of the foreign banks ING is a clear leader for satisfaction ahead of HSBC and Citibank. These are some of the latest findings from Roy Morgan’s ‘Customer Satisfaction report on Consumer Banking in Australia’. This report is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BANK AUSTRALIA, BANK FIRST, BEYOND BANK AUSTRALIA, ING BANK (AUSTRALIA) LIMITED, HSBC BANK AUSTRALIA LIMITED, CITIBANK PTY LTD

Subscription TV viewers soar during Aussie lockdown – Netflix, Foxtel, Stan, Disney+ & Amazon Prime all up significantly

roymorgansocial Leave a comment

Original article by Roy Morgan
The Australian Financial Review – Page: Online : 22-Jul-20

New data from Roy Morgan reveals Australians were adding new subscription TV services at an astonishing rate during the lockdown period which started in late March. Now almost 15.74 million Australians have access to a subscription TV service, up 878,000 (+5.9%) in only three months. All the major subscription TV services have been big winners out of the lockdown with big increases in viewers for Netflix, Foxtel, Stan, Disney+ and Amazon Prime in the three months to May 2020 compared to the prior three month period to February 2020 (pre COVID-19 lockdown). Netflix remains by far the nation’s most watched subscription television service, with 13.28 million viewers, an increase of over 1 million in only three months (+8.8%). Foxtel has also experienced its best growth for many years with over 5.5 million viewers, up 658,000 (+13.6%) since the pre-COVID-19 period. Also growing strongly during lockdown have been third-placed Stan which grew 729,000 (+19.7%) to 4,434,000 viewers, newcomer Disney+ which was up 689,000 (+38.2%) and Amazon Prime Video now with 2,166,000 viewers – an increase of 678,000 (+45.5%) since February.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, DISNEY+, AMAZON PRIME VIDEO

Movement data in CBDs remains far below pre-COVID-19 levels

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-20

A special analysis of movement data in the Sydney and Melbourne CBDs shows that neither have returned to anything like the levels of earlier in the year, even before the latest Stage 3 lockdown in Melbourne and renewed fears of an outbreak in Sydney. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic. The number of devices seen in the Sydney CBD during the first week of July averaged only 53% of the levels seen during January and February. In recent days, several new cases of COVID-19 have been discovered around Sydney and the prospect of a return to lockdown appears to be rising. Further south, the number of devices seen in the Melbourne CBD during the first week of July averaged only 39% of the levels seen earlier in the year. The Melbourne metropolitan area has had restrictions progressively tightened since mid-June and returned to a Stage 3 lockdown during the past week. Although restrictions eased in both cities during May, and early June, the movement data for both CBDs remained well below the average levels in the pre-COVID-19 period as working from home has remained the norm for many city office workers throughout this period.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

NSW ski resorts the main game in town as Victorian border closes

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-20

For Australians (outside Victoria) wanting to enjoy some skiing this year the NSW ski resorts of Thredbo, Perisher/Smiggins and smaller resorts in the NSW Snowy Mountains are the only game in town with travel to Victoria closed until at least late August. The latest Roy Morgan data shows that 322,000 Australians plan on visiting one of the NSW Snowfields in the next two years. Over three-quarters of these prospective skiers and snowboarders (249,000) are from NSW/ACT, including 180,000 from Sydney and a further 69,000 from Country NSW/ACT. A further 60,000 people from the rest of Australia (Queensland, WA, SA, NT or Tasmania) plan on visiting one of the NSW Snowfields in the next two years. NSW borders remain open to residents of all these locations, although the return home might require a period of quarantine. The Victorian border closure will not have a big impact on the NSW ski resorts as only 13,000 potential skiers and snowboarders from the southern State plan on visiting one of the NSW ski resorts. Most Victorians prefer one of the local resorts. Of the 163,000 Victorians planning to visit a local ski resort in the next two years 134,000 (82%) are from locked down Melbourne and only 29,000 (18%) are from the still open Country Victoria.

CORPORATES
ROY MORGAN LIMITED

Super fund satisfaction down in May, but still up on a year ago as Australians withdraw up to $10,000

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jul-20

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 63.6% in May. This is down 0.9% points on the previous month, but an increase of 2.9% points on May 2019. Compared to a year ago the largest increase by sector was for Retail Funds, which increased 2.2% points to customer satisfaction of 58.7%. Also increasing their satisfaction were Industry Funds, up 1.9% points to 64.4%, and Public Sector Funds which increased 1.6% points to 72.7%. Although Self-Managed Funds were the only sector not to record an increase, they still maintain a high overall satisfaction rating at 72.3%, down 1.9% points on a year ago. Unisuper has the highest customer satisfaction rating of the Industry Funds, ahead of CARE Super and AustralianSuper. The highest placed Retail Super Fund is Colonial First State followed by OnePath and MLC. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, UNISUPER LIMITED, CARE SUPER PTY LTD, AUSTRALIANSUPER PTY LTD, COLONIAL FIRST STATE GROUP LIMITED, ONEPATH AUSTRALIA LIMITED, MLC LIMITED

Leakage and larceny as supermarkets compete, with online grocery shopping the next big battleground

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

Australians spent $94.6 billion in supermarkets in the year to March 2020. Data from Roy Morgan’s latest Fresh Food & Grocery Report shows that, between them, the Woolworths Group and the Coles Group took 67.5% of that total. Woolworths has the larger share of overall spend, but Coles isn’t too far behind. However, when it comes to online grocery shopping, which has shaped up as the next major battleground, the difference is marked. At ease buying many other things online, Australians have long preferred to do their grocery shopping in person. By March 2020, as the COVID-19 pandemic took hold, only 3% of the nation’s total supermarket spend was taking place online. Woolworths accounted for 57.4% of all online supermarket spending, compared to Coles’ 26.1%. The arrival of the pandemic turbocharged the move to online grocery-buying to such a degree that demand could not be met and services were temporarily restricted. With lockdown no longer in place except in specific Melbourne locations, shoppers have increasingly returned to physical locations throughout Australia, but it is likely that many of those who recently made the move to online groceries will continue to use that option, at least some of the time.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

11 million Australians visit pubs – mostly for a good feed

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New Roy Morgan data shows that pre-COVID-19, 11 million Australians aged 14+ (52%) were visiting pubs (hotels) for meals or for a drink in an average three months, up from 10 million four years ago. Most visitors to these establishments (9.5 million) go primarily for food. There are also 5.2 million people who do so for the sole purpose of having a drink, while around 3.8 million enjoy visiting pubs for both of these activities at different times. On a State-based level it is South Australians (62%) and Tasmanians (59%) who are proportionally most likely to visit pubs, followed by people in Victoria (54%) and New South Wales (52%). People in Gen X are the leading age group for Australia’s pubs, with nearly 2.76 million (57%) visiting them. Other generations aren’t far behind, with 2.68 million Millennials (54%), 2.4 million Baby Boomers (52%) and 2.4 million in Gen Z (52%) visiting pubs. These findings are from the Roy Morgan Single Source survey in the year to March 2020, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

NEO-Millennials provide hope to health funds

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New private health insurance data from Roy Morgan shows that just 44 per cent of Australians had hospital cover at the end of March, the lowest since 2007. With a focus on Millennials, the data shows that 42% of Millennials pay for hospital cover. This rises to 57% in the case of new economic order (NEO) Millennials, compared with just 27% of traditional Millennials. NEO-Millennials spend more, are highly educated and early adopters of technology. In total, 91% of NEO-Millennials have some kind of insurance, compared to just 76% of traditional Millennials. Conversely, traditional Millennials – who give younger Australians a bad name in health insurance – are less educated, unable or unwilling to spend, and technology laggards. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED