MARKETING RESEARCH – AUSTRALIA

Natural/plain yoghurt more popular than flavoured or fruit yoghurt

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 45.5% of Australians aged 14+ ate natural or plain yoghurt in an average four weeks in the year to March 2019 (up 2.7ppts from four years ago). Some 42.4% of Australians ate flavoured or fruit yoghurt in the year to March (down 6.6ppts compared with four years ago). The survey also shows that the proportion of Australians eating flavoured or fruit yoghurt daily and weekly has fallen by 3.3ppts and 3.1ppts respectively from four years ago, while daily consumption of natural or plain yoghurt has risen by 1.8ppts and weekly consumption is up 1.7ppts. Meanwhile, 49.4% of women eat natural or plain yoghurt in an average four weeks (up 0.7ppts from four years ago) compared to just 41.3% of men (up 4.7ppts), while 45.7% of women eat flavoured or fruit yoghurt in an average four weeks (down 9.8ppts from four years ago) compared to 39% of men (down 3.4ppts).

CORPORATES
ROY MORGAN LIMITED

Domestic air travel grows by 7% from a year ago to over 8.46 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

New research from Roy Morgan shows that more than 8.46 million Australians aged 14+ used a domestic airline in the year to March 2019, an increase of 7% from a year ago. Qantas led the way with over 4.3 million domestic customers in the last year (up 3.9ppts on a year ago), ahead of Jetstar with more than 4 million domestic customers (up 13.3ppts). Virgin Australia has closed the gap on its two leading rivals with almost 3.8 million domestic customers (up 15.9ppts). Analysing domestic airline customers by generation shows that Gen X are Australia’s leading domestic air travelers, numbering some 2.31 million, ahead of 2.04 million Millennials and 1.96 million Baby Boomers. Some 47% of Gen X has travelled via a domestic airline in the last year.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

Hair colour purchasing falls, most bought in supermarkets

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

A Roy Morgan Single Source survey shows that 15.4% of Australians aged 14+ purchased hair colour in an average six months in the year to March 2019, down 2ppts from four years ago. The frequency of purchasing has dropped as well, with the number of customers who purchased hair colour monthly or more frequently falling by 1.1ppts to 2.2%, and those purchasing every 2-3 month down 1ppt to 5.1%. The survey also shows that women represent 76.4% of hair colour customers; 23.2% of women buy a hair colour product in an average six months, compared to only 7.4% of men. Hair colour customers also skew towards middle-aged consumers, with 19.9% of 35-49 year olds purchasing a hair colour product in an average six months – the highest incidence of any age group, totalling almost one million customers and representing 31% of the total hair colour market.

CORPORATES
ROY MORGAN LIMITED

Qantas leads Virgin Australia for customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19

Qantas has won Roy Morgan’s monthly Domestic Airline Customer Satisfaction Award for April 2019, with a customer satisfaction rating of 85%, ahead of Virgin Australia on 79%. Qantas has also won the monthly award for domestic business travellers with a customer satisfaction rating of 85%, ahead of Virgin Australia on 80% and well ahead of subsidiary Jetstar on 49%. The dual victories in April mark the first time this year Qantas has won both domestic categories and put Qantas in with a good chance of taking out both Annual Roy Morgan Customer Satisfaction Awards for 2019.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, JETSTAR AIRLINES PTY LTD

World Cup a chance to reboot Australia’s love of cricket

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-19

New research from Roy Morgan shows that over 7.2 million Australians, equivalent to 35% of the Australian population aged 14 or older, watch at least one form of cricket on TV. This represents a decline of almost 340,000 TV Cricket viewers since March 2015 when Australia hosted, and won, the 2015 Cricket World Cup. Men’s Test cricket is the favoured form of cricket, watched by over 5.8 million Australians in the year to March 2019, just ahead of Men’s One-Day International Cricket, watched by 5.75 million. Roy Morgan CEO Michele Levine notes that over 5.7 million Australians will be closely watching the fortunes of the Australian cricket team at the Cricket World Cup in England on Foxtel, Kayo Sports and the Nine Network, as they defend their title won in 2015.

CORPORATES
ROY MORGAN LIMITED, FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, NINE NETWORK AUSTRALIA LIMITED

1.4 million Australians read puzzle magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

New research from Roy Morgan shows that leading puzzle magazines are now read by over 1.4 million Australians aged 14+ in an average month. Leading puzzle magazines are often closely associated with a higher circulation magazine such as Take 5, Australian Women’s Weekly, Woman’s Day and New Idea, and help to raise the profile and readership of the primary magazine. Although many of the leading puzzle magazines are closely associated with a higher circulation magazine, the majority of readers of puzzle magazines do not in fact also read the namesake title magazine. Take 5 Mega Puzzler with a readership of 325,000 shares 35% of its readers with its namesake title Take 5 (Weekly) while nearly-two thirds of Take 5 Mega Puzzler’s readership (65%), do not read Take 5 (Weekly). For other puzzle magazines an even higher majority of their readership do not also read the namesake title. At least 70% of the readers of Australian Women’s Weekly Puzzle Book, New Idea Jumbo Puzzler, Take 5 Pocket Puzzler and Woman’s Day Superpuzzler do not also read the associated primary magazine.

CORPORATES
ROY MORGAN LIMITED

Priceline makes up even more of the Australian cosmetics market

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that 23.3% of Australian women aged 14+ who buy cosmetics do so at Priceline, up from 12.8% four years ago. The number of women buying cosmetics at Priceline has shot up from around 620,000 to over 1.2 million in the year to March 2019. Meanwhile, supermarkets have stabilised their customer patronage for cosmetics after a dip in recent years. Some 24.9% of Australian women who buy cosmetics buy them from supermarkets, with both Coles and Woolworths experiencing an increased number of customers buying their cosmetics products compared to four years ago. However, fewer women than four years ago are now buying cosmetics at leading department stores such as Myer and David Jones, and discount department stores such as Target, Big W and Kmart. Chemist Warehouse has also experienced a small slump in cosmetics customers in 2019, despite previous years of strong growth.

CORPORATES
ROY MORGAN LIMITED

Bickford’s narrows the gap to Cottee’s, Diet Cordial gains momentum

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that over four million Australians aged 14+ purchased cordial in an average four weeks in the year to March 2019. Cottee’s is still the leading cordial brand, purchased by 30.7% of cordial customers (down 4.6ppts from four years ago), and now just ahead of Bickford’s, which is bought by 27.2% of cordial customers (up 3.4ppts from 2015). Golden Circle Cordial has also gained traction, with 20.2% of Australian cordial customers buying the brand in an average four weeks, up 3.7ppts from four years ago. Meanwhile, diet cordial is now purchased by 16.2% of cordial customers, up from 13.9% four years ago. Analysis shows that Bickford’s primary customer base comes from the high-end AB and C Socio-Economic Quintiles, who comprise 45% of Bickford’s customer base of over 1.1 million Australians. In comparison, Cottee’s and Golden Circle appeal strongly to the lower-end E and FG Socio-Economic Quintiles. Over 52% of Golden Circle Cordial’s 820,000 cordial customers and 45% of Cottee’s 1.25 million cordial customers are in the E or FG quintiles.

CORPORATES
ROY MORGAN LIMITED, COTTEE’S, BICKFORD’S AUSTRALIA PTY LTD, GOLDEN CIRCLE LIMITED

Satisfaction and NPS of big four banks improving after Finance Royal Commission

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-19

New results from Roy Morgan shows that customer satisfaction with Australia’s big four banks reached 75.9% in April 2019, up by 0.6% points since February, and their Net Promoter Score was 0.4, up from minus 1.6. Meanwhile, banks outside of the big four currently have a satisfaction rating of 83.8%. It appears that the focus of the Finance Royal Commission on the big four may have had a bigger impact on their rating, which is now down by 3.3% points from prior to the commission, compared to a decline of only 1.1% points for the banks outside of the big four. The CBA has the highest satisfaction among the big four with 78.1%, followed by Westpac (74.7%), ANZ (74.4%) and NAB (72.7%). Among the major smaller banks, Bendigo Bank has the highest rating with 90.1%, followed by ING (89.9%). The banks outside of the big four also continue to have higher NPS scores, with the latest figure for April 2019 being 24.0 compared to the big four on 0.4. The smaller banks now have higher NPS than prior to the Royal Commission, when it was 23.4. These are some of the latest findings from Roy Morgan’s ‘Customer Satisfaction report on Consumer Banking in Australia’ and the ‘Financial Institutions Advocacy Report’. These reports are based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BENDIGO BANK, ING BANK (AUSTRALIA) LIMITED, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY

Only 5.7% of Australians say Women should take care of running their homes and leave running the country to men

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-May-19

Roy Morgan’s long-term analysis of important social trends reveals that social views on a variety of topics have stabilised, and in some cases reversed, in recent years. In early 2019 a clear and increasing majority of 59.2% of Australians agree that ‘The fundamental values of our society are under serious threat’. Although this is a clear decline from when this question was first asked just over 15 years ago when over two-thirds of Australians (69%) agreed, the long-term downward trend has reversed in recent years. Since 2003 there has consistently been a majority of Australians holding the view that ‘the fundamental values of our society are under serious threat’. However it was a view that was in decline until it bottomed at 55.9% in late 2013. Since then it has increased and stabilised in the range of 59-61% over the last four years. When it comes to who should run the country, a shrinking minority of only 5.7% of Australians (4.6% of women and 6.9% of men) agree that ‘Women should take care of running their homes and leave running the country to men’. As recently as mid-2012 as many as 9.1% of Australians agreed with this view, which was little changed to over 20 years ago in mid-1998 (9.5%).

CORPORATES
ROY MORGAN LIMITED