MARKETING RESEARCH – AUSTRALIA

Self-isolation measures lead to plunge in movement of people in Melbourne and at places of interest

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Apr-20

Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the impact of new Government regulations on social distancing designed to slow the spread of the coronavirus throughout Australia. The aggregate data compiled allows governments and health agencies to assess what types of Australians are still visiting Australia’s cities and places of interest via integration of the movement data with the in-depth psychographic profiling capabilities of Roy Morgan Helix Personas. The first Australian death from COVID-19 coronavirus was reported on March 1 and from that point the trend for movement data in the Melbourne CBD has changed and rapidly declined since mid-March. In Melbourne we have noticed sharp drop-offs in movement data for several key locations including the Airport, Arts Centre, Botanic Gardens, Chinatown, Federation Square, Flinders Street Station, Museum and Exhibition Buildings, Southern Cross Station, Williamstown Beach Station and the Zoo. There have also been rapid declines in movement data in the last week of March for several key shopping destinations including Chadstone, Highpoint, Southland, The Glen, Werribee Shopping Centre and Costco Docklands.

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ROY MORGAN LIMITED, UBERMEDIA

Self-isolation measures lead to plunge in movement of people in Sydney and at places of interest

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Apr-20

Roy Morgan and UberMedia aren’t just measuring movement data in Sydney’s central business district but also in key places of interest around the city and surrounds. The utility of the data allows precise targeting of locations throughout Australia to assess how movement data is changing as Australia’s are required to self-isolate to stop the spread of the COVID-19 coronavirus. In Sydney we have noticed sharp drop-offs in movement data for several key locations including the Airport, Central and Redfern Stations, Sydney’s Taronga Zoo and shopping centres including Chatswood, Marketplace Leichhardt, Stockland Balgowlah, Westfield Bondi and Warringah. The drop off in movement has not been as significant at particular locations including stores stocking essential goods such as Coles Broadway, Woolworths Erskineville and Costco Lidcombe.

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ROY MORGAN LIMITED, UBERMEDIA

Nearly nine-in-ten Australians (85%) think the worst is yet to come over the next month in regards to COVID-19

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Original article by Roy Morgan
Market Research Update – Page: Online : 31-Mar-20

Nearly nine-in-ten Australians (85%) say the ‘Worst is yet to come’ over the next month in regards to the COVID-19 coronavirus pandemic; however only 43% of Australians agree that the Australian Government is handling the Coronavirus well, according to a special Roy Morgan web survey of an Australia-wide cross-section of 988 Australians aged 18+ conducted over the weekend of March 28-29. Australians are more pessimistic than their counterparts in the UK, with 82% of Britons answering that the ‘Worst is yet to come’ over the next month. While only 43% of Australians agree that the Australian Government is handling the Coronavirus well, the result in the UK is slightly higher at 49%. Interviewing in the UK was conducted on the prior weekend of March 18-20, with a UK-wide cross-section of 2,094 respondents aged 18+ by the London-based ORB International, which is the UK Member of the Gallup International Association and affiliated with Roy Morgan. It is important to compare the Australian and United Kingdom results, as both countries are facing the COVID-19 coronavirus pandemic which poses a threat to livelihoods. Australia and the UK share a similar culture so these questions will be repeated in both Australia and the UK over the coming weeks.

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ROY MORGAN LIMITED, ORB INTERNATIONAL

Honest, genuine and community-minded leaders focused on the public interest score highest for Trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of government and business leaders conducted in March shows that being honest and genuine is the most valued trait for leaders with a high level of Trust. This trait was mentioned by 27% of respondents in relation to political leaders and 30% for business leaders, according to the survey of 974 Australians aged 14+. Another personality trait to rate highly was being community-minded and with a focus on the public interest, mentioned by 15% of respondents for political leaders and 12% for business leaders. In contrast, the traits that drive ‘Distrust’ include being dishonest/doesn’t tell the truth/dodgy (mentioned by 26% as a key reason to ‘Distrust’ political leaders and 27% for business leaders). Another key driver of ‘Distrust’ which is particularly evident for business leaders with high ‘Distrust’ is Focusing on their own interests/having their own agenda/being selfish (mentioned by 33%). This was also the second largest trait driving ‘Distrust’ in political leaders at 19%.

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ROY MORGAN LIMITED

When the COVID-19 crisis ends, we still have a distrust epidemic to deal with

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

The COVID-19 pandemic has revealed deep fissures of distrust in Australia, accelerating a risk that research firm Roy Morgan has been warning about for some time. "We interview more than 50,000 Australians every year, in person, at length, and have done so for decades," says Roy Morgan CEO Michele Levine. "We’ve seen countless trends come and go and deeper changes take root. But in 2017 we realised something new was happening. Something was corroding the way people felt about the companies they interacted with, the sports they followed, the communities they lived in." It clearly involved trust, "but we’ve been measuring trust for a long time and those measures weren’t capturing it," she says. The breakthrough was realising that the issue wasn’t low trust levels, or even an absence of trust: "That’s a problem, but it doesn’t produce the societal cracks we were observing". The culprit was much more potent and damaging: active distrust. "Distrust poses a very real, material risk to brands, communities and even nations," says Levine. Levine and her team developed a rigorous measure for distrust: the Roy Morgan Risk Monitor. They now measure both trust and distrust across and within 25 key industries, and also assess trust and distrust in key public political and business leaders. The results are disturbing. The latest findings on Australians’ distrust for our Prime Minister and government should ring loud alarm bells as the country faces its biggest challenge since World War II.

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ROY MORGAN LIMITED

Before Morrison’s Sunday night talk to the nation over two-thirds of Australians (69%) claim they are self-isolating

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Mar-20

Over two-thirds of Australians (69%) claim they are following Government directives to self-isolate as much as possible to fight the coronavirus COVID-19 pandemic. However, 31% say they are ‘not’ self-isolating, according to a special Roy Morgan Snap SMS survey of an Australia-wide cross-section of 2,069 Australians aged 18+ conducted on Friday March 27 and Saturday March 28. Roy Morgan CEO Michele Levine says that 69% of Australians claim they are self-isolating even before Prime Minister Scott Morrison’s directive on Sunday evening to restrict public gatherings to only one other person you are not living with. She adds that this figure is remarkably high when one considers the rising fatality counts in many overseas countries. Levine says Roy Morgan will repeat this survey in the next few days to determine whether Morrison’s appeals to self-isolate in no more than groups of two and avoid contact with people will lead to a rise in Australians who claim to be self-isolating or not.

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ROY MORGAN LIMITED

Super fund satisfaction at risk as markets tumble

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

New data in Roy Morgan’s Superannuation Satisfaction Report shows that CARE Super has the highest customer satisfaction rating, at 74.5%. Self-managed funds scored the highest average satisfaction when compared to other sectors. The Superannuation Satisfaction Report, with data up to February 2020, shows CARE Super on 74.5%, an increase of 9.2% on 12 months ago. It placed ahead of Tasplan on 72.8% (+6.9%), Unisuper on 72.7% (+1.5%) and Cbus on 71.0% (+5.0%). Roy Morgan CEO Michele Levine says that given recent heavy losses in equities markets due to the Coronavirus pandemic, these levels of customer satisfaction may be the highest we see for some time. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, CARE SUPER PTY LTD, TASPLAN LIMITED, CONSTRUCTION AND BUILDING UNIONS’ SUPERANNUATION FUND

Looking beyond the panic-buying, Australia’s big supermarket story is Aldi’s growing market share

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

Roy Morgan’s Fresh Food and Grocery Report shows that across 2019, Woolworths Group and Coles Group both declined in market share, while Aldi and other smaller supermarket chains increased. Aldi not only increased its market share of all supermarket spending, it also recorded strong growth in customer penetration. The report shows that Woolworths Group had a market share of 32.9% ($34 billion) of the total grocery market, a decrease of 0.7% compared with a year earlier. However, it was still ahead of Coles Group on 26.6% (down 1.4% to $27.4 billion), Aldi on 12.4% (up 0.6% to $12.8 billion), Fresh Food Stores on 11.8% (up 0.5% to $12.2 billion), Other Supermarkets on 9.1% (up 1.3% to $9.4 billion) and IGA on 7.3% (down 0.1% to $7.5 billion). Roy Morgan CEO Michele Levine says that although the current Coronavirus shopping frenzy is the news of the day, Aldi’s continued growth is a story that has been building for many years. The report’s findings are from Roy Morgan Single Source, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

ANZ Roy Morgan Financial Wellbeing Indicator – Quarterly Update March 2020

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

The ANZ-Roy Morgan Financial Wellbeing Indicator shows that the financial wellbeing of Australians improved by 1% year on year, from 59.6 (as a score out of 100) in December 2018 to 60.2 in December 2019. Financial wellbeing improved in the 12 months to December 2019 across most states and territories. However, financial wellbeing declined slightly in Queensland and the NT, and remained constant in NSW. The lack of growth in overall financial wellbeing in NSW can be attributed to a 3.1% fall in ‘resilience for the future’ during 2019. The improvement in national financial wellbeing was despite no change in financial wellbeing in the December 2019 quarter, and was due primarily to an improvement in ‘meeting everyday commitments’, which increased by 3.2% during 2019. ‘Resilience for the future’ – the ability to cope with financial setbacks – is strongly influenced by active saving habits. After steady growth in recent years, resilience declined nationally by 1.9%, from 53.7 in December 2018 to 52.7 in December 2019. This was due primarily to a decline in the number of month’s income in savings that Australians have on hand, weakened by slower deposit growth and subdued improvements in household incomes over the period.

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ROY MORGAN LIMITED

Businessmen Dick Smith, Mike Cannon-Brookes and Andrew Forrest score highest for Net Trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Mar-20

A special Roy Morgan survey on ‘Trust’ and ‘Distrust’ of business leaders shows Australian entrepreneurs Dick Smith, Mike Cannon-Brookes and Andrew Forrest have the highest ‘Net Trust Scores’ – meaning the ‘Trust’ felt towards the three far outweighs the ‘Distrust’ – according to a special Roy Morgan Snap SMS Survey of 974 Australians aged 14+ conducted this week. Behind the top three is Qantas CEO Alan Joyce. Also scoring highly for ‘Trust’ are Medical Leaders/Professionals and the Australian Medical Association, which is currently at the forefront of dealing with the COVID-19 coronavirus pandemic. At the other end of the scale are business leaders whose ‘Distrust’ outweighs their ‘Trust’ among Australians. Media proprietor Rupert Murdoch scores the highest ‘Distrust’ of any businessman, ahead of ex-politician and mining entrepreneur Clive Palmer and fellow miner Gina Rinehart. All three fill the rankings for the highest ‘Net Distrust’ and are followed by retailer Gerry Harvey of Harvey Norman. Also scoring high levels of ‘Net Distrust’ are the generic ‘Banks/Bank CEOs’ and ‘Mining companies’. Roy Morgan CEO Michele Levine says Australians often look towards high-profile business people to provide leadership in times of crisis.

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ROY MORGAN LIMITED