Nearly 2.5 million Australians using TikTok – up over 850,000 (+52.4%) during first half of 2020

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-20

The latest Roy Morgan data shows that nearly 2.5 million Australians are using TikTok in an average four weeks – equivalent to 10.5% of the population aged 6 years and older. TikTok has grown its user base by over 850,000 (+52.4%) during the first half of 2020 to be easily the fastest growing social media company in Australia this year in terms of user growth. TikTok has a predominantly female user base, with 1.5 million women and girls now using the popular site, up over 380,000 (+34.3%) since the second half of 2019. In comparison, 985,000 men and boys now use TikTok, up more than 470,000 (+91.6%), and with male use of the service now growing faster. TikTok is also far more popular among younger Australians. Over a quarter of Australians in the youngest Generation Alpha (28%) are now using TikTok – a total of 746,000 Young Australians. Generation Alpha comprises those born from 2006 until today. There is also a significant TikTok user base among the slightly older Generation Z (born 1991-2005) with over 1,040,000 Australians (20%) in this age group now using the new short video service.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Retail can thrive in online shopping shift

Original article by Glenda Korporaal
The Australian – Page: 13 & 19 : 23-Sep-20

More consumers have embraced online shopping due to the coronavirus pandemic, a trend that Australian Retailers Association CEO Paul Zahra expects to continue. He says the proportion of retail sales that are made online could rise to 20 per cent over the next 18-24 months, compared with about 10 per cent prior to COVID-19. Zahra warns that more physical stores are likely to close in coming years, but the shift to online will force retailers to adapt their business models. The pandemic has also prompted more consumers to support retailers within their local community.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION

It’s official: Internet is Australia’s main source of news; TV remains most trusted

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-20

New research from Roy Morgan reveals that the internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8%) now say the internet is a main source of news, up 1.4 million since 2018; nearly 7.9 million Australians (37.7%) specifically nominate Social Media. The number of Australians who say TV is their main source of news has dipped 1 million over the last two years to 12.4 million, or 59.4%. However, TV is still regarded as the most trusted source of news by nearly 7 million Australians (33.4%). Other traditional media used widely as main sources of news include radio, nominated by 8.7 million Australians (41.9%) and printed newspapers, mentioned by 5.2 million (25.0%), although both have declined since 2018. Within the broader category of the internet over 3.4 million Australians (16.5%, a significant increase of 4.6% points since 2018) use news feed sites such as Google News, Apple News and Feedly, a further 1.8 million (8.6%) use email subscriptions or updates and 1.1 million (5.6%) use other websites or apps. These findings are drawn from the Roy Morgan Single Source survey, Australia’s most comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

W-League grows TV viewership as Australia & NZ awarded hosting rights for 2023 Women’s World Cup

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jul-20

New research from Roy Morgan shows the W-League’s TV viewership is growing even as other Soccer competitions experienced viewership declines. A record high 879,000 Australians watch the W-League on TV, up 265,000 (+43%) on a year ago. However, the W-League’s TV viewership growth was not enough to make up for the declines in viewership for the FIFA World Cup, English Premier League, A-League and other forms of Soccer compared to a year ago. Now 4,098,000 Australians watch any of the listed Soccer competitions, down from 4,577,000 a year ago – a drop of 479,000 (-10%). The FIFA World Cup is easily the most popular Soccer competition on Australian TV with 3,391,000 viewers, although this is down 471,000 (-12%) on a year ago. Although the W-League is growing its TV viewership a concern for the local sporting authorities will be the decline in TV viewership for the men’s A-League, now with 1,748,000 viewers, down 305,000 (-15%) on a year ago. The local men’s competition has now been overtaken by the English Premier League which has a TV viewership of 1,794,000.

CORPORATES
ROY MORGAN LIMITED

Subscription TV viewers soar during Aussie lockdown – Netflix, Foxtel, Stan, Disney+ & Amazon Prime all up significantly

Original article by Roy Morgan
The Australian Financial Review – Page: Online : 22-Jul-20

New data from Roy Morgan reveals Australians were adding new subscription TV services at an astonishing rate during the lockdown period which started in late March. Now almost 15.74 million Australians have access to a subscription TV service, up 878,000 (+5.9%) in only three months. All the major subscription TV services have been big winners out of the lockdown with big increases in viewers for Netflix, Foxtel, Stan, Disney+ and Amazon Prime in the three months to May 2020 compared to the prior three month period to February 2020 (pre COVID-19 lockdown). Netflix remains by far the nation’s most watched subscription television service, with 13.28 million viewers, an increase of over 1 million in only three months (+8.8%). Foxtel has also experienced its best growth for many years with over 5.5 million viewers, up 658,000 (+13.6%) since the pre-COVID-19 period. Also growing strongly during lockdown have been third-placed Stan which grew 729,000 (+19.7%) to 4,434,000 viewers, newcomer Disney+ which was up 689,000 (+38.2%) and Amazon Prime Video now with 2,166,000 viewers – an increase of 678,000 (+45.5%) since February.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, DISNEY+, AMAZON PRIME VIDEO

NSW ski resorts the main game in town as Victorian border closes

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-20

For Australians (outside Victoria) wanting to enjoy some skiing this year the NSW ski resorts of Thredbo, Perisher/Smiggins and smaller resorts in the NSW Snowy Mountains are the only game in town with travel to Victoria closed until at least late August. The latest Roy Morgan data shows that 322,000 Australians plan on visiting one of the NSW Snowfields in the next two years. Over three-quarters of these prospective skiers and snowboarders (249,000) are from NSW/ACT, including 180,000 from Sydney and a further 69,000 from Country NSW/ACT. A further 60,000 people from the rest of Australia (Queensland, WA, SA, NT or Tasmania) plan on visiting one of the NSW Snowfields in the next two years. NSW borders remain open to residents of all these locations, although the return home might require a period of quarantine. The Victorian border closure will not have a big impact on the NSW ski resorts as only 13,000 potential skiers and snowboarders from the southern State plan on visiting one of the NSW ski resorts. Most Victorians prefer one of the local resorts. Of the 163,000 Victorians planning to visit a local ski resort in the next two years 134,000 (82%) are from locked down Melbourne and only 29,000 (18%) are from the still open Country Victoria.

CORPORATES
ROY MORGAN LIMITED

Retail super funds face member flight

Original article by Cliona O’Dowd
The Australian – Page: 15 : 8-Jul-20

Research by KPMG suggests that nearly 25 per cent of retail superannuation fund members are likely to switch funds during the next year, compared with less than 10 per cent of industry super fund members. KPMG partner Tim Thomas says lower fees of industry funds is a major contributor to the expected exodus of retail fund members. However, he cautions that industry funds risk a similar loss of members if they do not take action to improve the quality of their services. KPMG has also found that nearly 80 per cent of consumers now prefer to interact with financial services providers via digital channels.

CORPORATES
KPMG AUSTRALIA PTY LTD

Leakage and larceny as supermarkets compete, with online grocery shopping the next big battleground

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

Australians spent $94.6 billion in supermarkets in the year to March 2020. Data from Roy Morgan’s latest Fresh Food & Grocery Report shows that, between them, the Woolworths Group and the Coles Group took 67.5% of that total. Woolworths has the larger share of overall spend, but Coles isn’t too far behind. However, when it comes to online grocery shopping, which has shaped up as the next major battleground, the difference is marked. At ease buying many other things online, Australians have long preferred to do their grocery shopping in person. By March 2020, as the COVID-19 pandemic took hold, only 3% of the nation’s total supermarket spend was taking place online. Woolworths accounted for 57.4% of all online supermarket spending, compared to Coles’ 26.1%. The arrival of the pandemic turbocharged the move to online grocery-buying to such a degree that demand could not be met and services were temporarily restricted. With lockdown no longer in place except in specific Melbourne locations, shoppers have increasingly returned to physical locations throughout Australia, but it is likely that many of those who recently made the move to online groceries will continue to use that option, at least some of the time.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

11 million Australians visit pubs – mostly for a good feed

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New Roy Morgan data shows that pre-COVID-19, 11 million Australians aged 14+ (52%) were visiting pubs (hotels) for meals or for a drink in an average three months, up from 10 million four years ago. Most visitors to these establishments (9.5 million) go primarily for food. There are also 5.2 million people who do so for the sole purpose of having a drink, while around 3.8 million enjoy visiting pubs for both of these activities at different times. On a State-based level it is South Australians (62%) and Tasmanians (59%) who are proportionally most likely to visit pubs, followed by people in Victoria (54%) and New South Wales (52%). People in Gen X are the leading age group for Australia’s pubs, with nearly 2.76 million (57%) visiting them. Other generations aren’t far behind, with 2.68 million Millennials (54%), 2.4 million Baby Boomers (52%) and 2.4 million in Gen Z (52%) visiting pubs. These findings are from the Roy Morgan Single Source survey in the year to March 2020, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

NEO-Millennials provide hope to health funds

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New private health insurance data from Roy Morgan shows that just 44 per cent of Australians had hospital cover at the end of March, the lowest since 2007. With a focus on Millennials, the data shows that 42% of Millennials pay for hospital cover. This rises to 57% in the case of new economic order (NEO) Millennials, compared with just 27% of traditional Millennials. NEO-Millennials spend more, are highly educated and early adopters of technology. In total, 91% of NEO-Millennials have some kind of insurance, compared to just 76% of traditional Millennials. Conversely, traditional Millennials – who give younger Australians a bad name in health insurance – are less educated, unable or unwilling to spend, and technology laggards. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED