Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

SUVs speed past passenger vehicles as the top choice of next new car purchase

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-19

New data from Roy Morgan shows that 825,000 (40%) Australians aged 14+ who are intending to purchase a new vehicle in the next four years plan on buying an SUV, making Sports Utility Vehicles the number one choice for Australians on the lookout for a new car. SUVs have enjoyed a persistent rise in popularity, especially over the past decade. In 2009, 19.3% of those intending on buying a new car indicated they would purchase an SUV. This figure has more than doubled to 40% of buyers as of May 2019. The increase in SUV popularity has come at the expense of passenger vehicles, which have declined from 59.8% in 2009 to 36% as of May 2019 – a drop of 23.8%. Roy Morgan CEO Michele Levine says the increasing popularity of SUVs has been evident for many years, both in terms of the data and what we are seeing on our roads. She says it was only a matter of time before SUVs overtook passenger vehicles as the number one option among those intending to purchase a new car.

CORPORATES
ROY MORGAN LIMITED

1-in-8 Australians consume beer, wine and another alcohol

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-19

New research from Roy Morgan shows that two-thirds of Australians aged 18+ (66.3%) consume alcohol in an average four weeks and over 1-in-8 Australians (12.8%) consume not only beer and wine, but also at least one of spirits, RTDs, liqueurs or cider in an average four weeks. For the two-thirds of Australians that do drink alcohol on a regular basis wine is the most popular choice with 41.3% of Australians drinking wine in an average four weeks compared to 37.6% that drink beer. In addition 37.6%, drink another type of alcohol including at least one of spirits, cider, RTDs or liqueur. However, despite the 1-in-8 Australians that drink beer, wine and something else, overall incidence of alcohol consumption has continued to decline gently over the last five years from 69.8% in mid-2014. Roy Morgan CEO Michele Levine notes that being able to identify and profile who these 1-in-8 Australians are and where to find them is of vital importance to any alcohol retailers and distributors looking to shore up their market share in a market which is reaching a declining proportion of the population.

CORPORATES
ROY MORGAN LIMITED

Panadol’s continuing dominance proves a pain for competitors

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

New research from Roy Morgan shows that 12.4 million Australians aged 14+ (60.4%) purchased headache and pain relief products in an average four weeks in the year to March 2019, up from 12.1 million in 2016. Some 7.8 million Australians (38% of the population) purchase Panadol-brand pain relief products in an average four weeks, followed by Nurofen (21.8%) and supermarket brands (9.9%). The research also shows that over the past three years, the proportion of Australians who purchase Panadol has increased by 0.8% points, while Nurofen has decreased by 1.2% points. Meanwhile, 30.1% of Australians indicate that they buy pain relief products from chemists or pharmacies in an average six months, while supermarkets are the next preferred choice (26%).

CORPORATES
ROY MORGAN LIMITED

Head & Shoulders shakes off shampoo competition

Original article by Roy Morgan
The Australian Financial Review – Page: Online : 1-Aug-19

A Roy Morgan Single Source survey shows that more than 15.7 million Australians aged 14+ bought shampoo in an average six months in the year to March 2019. Head & Shoulders is bought by 16.4% of shampoo buyers, up 1.9% points from four years ago. Alberto is now bought by 13.8% of shampoo buyers (up 1.2% points since 2015), TRESemme is up 1.2% points to 13.6%, Pantene is up 0.7% points to 12.8% and Dove is up 1.7% points to 6.6%. Meanwhile, Procter & Gamble is the leading manufacturer of shampoo brands in Australia, with nearly a third of shampoo buyers (32.4%) purchasing one of their brands such as Head & Shoulders, Pantene and Herbal Essences (Clairol). Men comprise over three-fifths of all Head & Shoulders shampoo buyers, while Alberto is the leading shampoo brand for women.

CORPORATES
ROY MORGAN LIMITED, PROCTER AND GAMBLE AUSTRALIA PTY LTD

Why not all – chocolate that is! 2 million Australians love bars, blocks & boxes

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

Research carried out by Roy Morgan in the year to March 2019 shows that 14.2 million Australians aged 14+ consume chocolate in an average four weeks. Nearly 11 million Australians (77.5%) eat chocolate bars, just over 8.9 million (62.9%) consume chocolate blocks, and 4.4 million (31.1%) indulge in boxed chocolates. Meanwhile, over 2 million Australians eat all three in an average four weeks, equating to 15.1% of chocolate consumers. The most popular combination for mixing and matching types of chocolate is those who consume both chocolate bars and blocks in an average four weeks, numbering some 4.22 million (29.8%) of all chocolate consumers. Roy Morgan CEO Michele Levine says that while chocolate boxes find their greatest appeal amongst the older Generation X, chocolate bars are the top pick of Millennials, and the most likely generation to indulge in boxed chocolates are in fact the younger Generation Z.

CORPORATES
ROY MORGAN LIMITED

1-in-10 Australians now buy home products online

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

A Roy Morgan Single Source survey shows that 10.4% of Australians aged 14+ bought home products online in an average three months during the year to March 2019; this is up 2.7% points since 2014. Meanwhile, some 4.9% of Australians now purchase homewares and manchester online, up 1.2% since 2014. The number of Australians who buy home decorations online has risen by 0.7% to 2.3%, followed by baby and nursery products (up 0.6% to 2.4%), and furniture (up 1% to 2.2%). Analysis shows that over two-thirds of Australia’s online home products buyers are women and particularly Millennial women aged in their 30s or 40s, while the average household income for online home products buyers is well over $120,000 per year.

CORPORATES
ROY MORGAN LIMITED

Health insurance exodus continues at alarming rate

Original article by James Fernyhough
The Australian Financial Review – Page: 20 : 26-Jul-19

The percentage of Australians aged between 20 and 28 with private health insurance cover for hospitals fell by 6.9 per cent in 2018, according to data from the Australian Prudential Regulation Authority. The overall percentage of Australians with hospital cover at the end of 2018 was 44.6 per cent, the lowest level since December 2006. The latest data follow a recent report from the Grattan Institute which claimed that the private health insurance sector is in a "death spiral" because of the continued decline of people with cover.

CORPORATES
AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, GRATTAN INSTITUTE, NIB HOLDINGS LIMITED – ASX NHF, MEDIBANK PRIVATE LIMITED – ASX MPL

Today 2 million Foxtel subscribers are set to gain access to Netflix

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-19

New research from Roy Morgan shows 13.355 million Australians now have access to either Netflix or Foxtel via a household subscription to either service equivalent to nearly two-thirds (64.4%) of all Australians aged 14+. Of the 13.355 million subscribers a majority of over two-fifths (62.6%) only have Netflix access, a further 23% (3 million) have access to both and 2 million (14.4%) only have Foxtel access. Michele Levine, CEO, Roy Morgan, says the tie-up between Subscription TV giants Foxtel and Netflix set to be announced today carries opportunities for both: "Enabling the 5 million Australians with household access to Foxtel to view the streaming service through their Foxtel IQ box is a solid defensive measure for Foxtel to help prevent existing subscribers ditching the service to move to cheaper alternatives and provides an extra incentive for new users to sign up. The more Foxtel can be regarded as the ‘gateway’ to video content from the likes of Netflix, and perhaps other rival services in future, the more access Foxtel will gain to detailed user data metrics that will help them tailor their services, and advertising, to individual viewing preferences and the more valuable their service will in turn be to advertisers looking for an audience."

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD

Podcasts growing in popularity in Australia

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

A Roy Morgan Single Source survey shows that more than 1.6 million Australians aged 14+ (8.1%) now download audio or video podcasts in an average four weeks, compared with less than 1 million just four years ago. Driving the growth in podcasts are downloads to mobile phones, which have more than tripled since 2015 to over 1.3 million Australians. Meanwhile, just over 410,000 Australians now download podcasts to computers, down from a peak of just over 570,000 in 2016. In addition, around 210,000 Australians download podcasts to their tablets in an average four weeks. The Single Source survey is derived from in-depth face-to-face interviews with 1,000 Australians each week and 50,000 each year.

CORPORATES
ROY MORGAN LIMITED