COVID-19 pandemic drives Australians to increasingly shut themselves off from the rest of the world when at home

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

New Roy Morgan data shows that the COVID-19 pandemic is driving significant changes in how Australians view their home. The latest figures from the June 2021 quarter show that 54.5% of Australians aged 14+ now agree that ‘When I’m at home, I like to shut myself off from the rest of the world’; this is an increase of 16% compared to the March 2020 quarter, just prior to the onset of the COVID-19 pandemic. Prior to the pandemic agreement with this statement had barely changed over the preceding four years, increasing by just over 1% since the September 2016 quarter. Women have driven a larger share of this increase since the pandemic began than men. A clear majority of 58.5% of women agree with the statement in the June 2021 quarter, an increase of 19.8% points from the March 2020 quarter and up over 21% points from five years ago. In contrast only a narrow majority of 50.3% of men now agree with the statement, an increase of 12% points from the March 2020 quarter and up just over 13% points from five years ago. The data comes from Roy Morgan Single Source, the nation’s largest and longest-running program of research into consumer behaviour and attitudes, continuously conducted year-round.

CORPORATES
ROY MORGAN LIMITED

Number of Australians drinking wine, spirits and RTDs up significantly in 2021 while beer drinking holds steady

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 4% points to 69.7% in the 12 months to June 2021. A total of 13,908,000 Australians (69.7%) aged 18+ consumed alcohol in an average four-week period in the year to June, up from 13,040,000 (65.7%) a year earlier. The number of Australians drinking wine increased by nearly 1 million over the past year, from 8,323,000 (42.0%) to 9,237,000 (46.3%) – an increase of 4.3% points. In addition, some 6,621,000 Australians (33.2%) were drinking spirits in mid-2021, up from 5,876,000 (29.7%) a year earlier – an increase of 3.5% points. Also increasing was consumption of Ready-to-drinks (RTDs), which increased from 2,187,000 Australians (11.0%) up to 2,699,000 Australians (13.5%). There were mixed results for the other categories of alcohol, with drinking of beer and liqueurs virtually unchanged on a year ago while fewer Australians were drinking cider and fortified wines. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Supermarkets are the most trusted brands but Department Stores Myer, Kmart, Big W and Target are the big improvers

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

Data from Roy Morgan shows that Australia’s top four most trusted brands are Woolworths, Coles, Bunnings Warehouse and ALDI. Notably, there have been four big improvers in the June 2021 quarter, with department stores Kmart, Myer, Big W and Target all improving their standing as some of Australia’s most trusted brands. Kmart has entered the top 5, both Myer and Big W are new entrants to the top 10 and Target jumped seven spots in the quarter to be just outside the top 10. The Roy Morgan analysis also reveals the top 20 list of Australia’s most distrusted brands, with Harvey Norman entering the top 20 list for the first time; brands including Amazon, Google, Twitter and Crown Resorts all experienced rising distrust rankings during the June quarter. Roy Morgan is presenting a special webinar on the top 20 most trusted and distrusted brands on September 14 at 11am.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS WAREHOUSE, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, AMAZON.COM INCORPORATED, GOOGLE AUSTRALIA PTY LTD, TWITTER INCORPORATED, CROWN RESORTS LIMITED – ASX CWN

$39 billion purchase of Afterpay highlights value of buy-now-pay-later services such as Zip, Humm and LatitudePay

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Aug-21

The latest Roy Morgan Digital Payments Report shows that 16 million Australians aged 14+ (75.5%) are now aware of buy-now-pay-later services such as Afterpay, Zip, Latitude Pay, Humm and Openpay. The high and growing awareness for buy-now-pay-later services comes as Silicon Valley ‘tech giant’ Square has lodged a bid of $39 billion ($US29 billion) to buy Australian market leader Afterpay. Awareness of buy-now-pay-later services has overtaken that of traditional online payment platforms (74.5%) such as PayPal, Visa, Western Union and masterpass for the first time. Afterpay is the clear market leader, with 73.4% of Australians aware of the service in the year to June 2021, up 3.4% points since February 2021 and up 39.6% points since September 2018. Meanwhile, 52.9% of Australians are now aware of main rival Zip, an increase of 4.3% points since February 2021; awareness of Zip amongst Australians is now rising at a faster pace than Afterpay. The two main buy-now-pay-later services have been joined by a host of second-tier fintech companies in the space, including Humm, LatitudePay and Openpay – and awareness of all three is growing rapidly.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, SQUARE INCORPORATED, ZIP CO LIMITED – ASX Z1P, HUMM GROUP LIMITED – ASX HUM, LATITUDE PAY, OPENPAY GROUP LIMITED – ASX OPY

Supermarkets dominate Australia’s most trusted brands in 2021 led by Woolworths, Coles, Bunnings & ALDI

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Jul-21

Roy Morgan data scientists analysed nominations from more than 20,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The COVID-19 pandemic has led to a retail sales boom on the back of record Government support for the economy, and it is perhaps unsurprising that leading supermarket and retail brands fill five of the top six spots as Australia’s most trusted brands. The latest Roy Morgan Risk Report reveals that the nation’s two largest supermarket brands, Woolworths and Coles, took out first and second places on the list of most trusted brands in the country in early 2021, followed closely by leading hardware retailer Bunnings Warehouse and fellow supermarket ALDI. The Roy Morgan Risk Report also reveals the top-20 list of Australia’s most distrusted brands, with several brands entering the top 10 for the first time including Amazon, Rio Tinto and Huawei, and brands such as Crown Resorts, Uber, Twitter and TikTok new entrants into the top 20 list. Leading banks including NAB, ANZ and CBA were among the big improvers on the distrust ladder with all three dropping well out of the top-10 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, AMAZON.COM INCORPORATED, RIO TINTO LIMITED – ASX RIO, HUAWEI TECHNOLOGIES (AUSTRALIA) PTY LTD, CROWN RESORTS LIMITED – ASX CWN, UBER AUSTRALIA PTY LTD, TWITTER INCORPORATED, TIKTOK, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

More Australians switching insurance since COVID-19

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-21

New data from Roy Morgan shows that since the COVID-19 pandemic began, Australians with either vehicle insurance or household insurance have been far more likely to switch their insurance provider, and also far more likely to consider switching after looking for deals from other companies. In the year to March 2021, only 62.9% of the nation’s 30 million+ vehicle insurance policies (including Compulsory Third Party) were renewed without approaching another company, down from 77.9% in the year to March 2020. There was a significant increase in vehicle insurance policies that were renewed only after approaching other companies, up 9.2% points to 23.5%. There was a similar trend in the household insurance market, which comprises nearly 25 million policies. Some 68.1% of these policies were renewed without approaching another company, down 12.3% points from the year to March 2020 when 80.4% of household insurance policies were renewed. Meanwhile, 22% of household insurance policies were renewed after approaching other companies, up 7.7% points from a year ago, and 6.1% of policies were ‘switched’ from another company, up from 3.7% a year ago. These are some of the latest findings from Roy Morgan’s Single Source insurance data derived from in-depth personal interviews conducted with over 50,000 Australians per annum, including details of over 75,000 vehicle insurance policies and over 65,000 household insurance policies.

CORPORATES
ROY MORGAN LIMITED

McDonald’s, KFC, Hungry Jack’s & Domino’s Pizza are Australia’s favourite restaurants

Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-21

New research from Roy Morgan shows that 15.9 million Australians aged 14+ (75.3%) ate take away food in an average four weeks from fast food outlets in 2020. This was a significant increase on 2019, when there were 13.3 million (63.7%) customers of fast food outlets. There are now ten quick service restaurants with at least one million Australian customers buying food in an average four weeks, with old favourite McDonald’s again the leading restaurant with over 8.1 million. In clear second place is KFC (Kentucky Fried Chicken) with over 6.8 million customers, while third place is a close contest between burger franchise Hungry Jack’s (4.2 million) and Domino’s Pizza (4.1 million). Filling out the top five is sandwich and salad outlet Subway with 3.2 million customers, followed by chicken-based Red Rooster with over 2.1 million customers. Analysing the leading quick service restaurants by generation shows that Millennials are the biggest customers of all three of the leading fast food outlets, narrowly ahead of the younger Generation Z. Older generations are less frequent customers of fast food outlets, but McDonald’s remains the leading choice for Generation X, Baby Boomers and Pre-Boomers ahead of KFC and Hungry Jack’s.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, SUBWAY SANDWICHES PTY LTD, RED ROOSTER FOODS

Queensland is the favoured pick for longer holidays during the pandemic with international borders closed

Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-21

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that 5.68 million Australians (26.9% of those aged 14+) in the March quarter intend to take a holiday during the next 12 months. Of these travellers there were 5.24 million set on taking a domestic holiday and a further 340,000 planning an overseas holiday – although according to the Federal Budget the international borders are set to remain closed for holidaymakers until early next year. There were a small number of prospective travellers who couldn’t decide whether their holidays would be domestic or international. For those planning a holiday of at least three nights Queensland is now the top destination for 24.9% of travellers, just ahead of New South Wales (22.7%); Victoria (11.6%) and Western Australia (11.1%) are significantly further behind. Other holiday makers have opted for another domestic destination, an international destination (which will have to be reconsidered with borders set to remain closed), or do not yet have any particular destination in mind at all. In 2019 prior to the pandemic New South Wales had been the top domestic destination for holidays of at least three nights, chosen by 17.2% of travellers – just ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with 1,000 Australians each week or over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Full strength beer is preferred by Australia’s beer drinkers

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that 6,277,000 Australians aged 18+ (34.6%) drink beer in an average four weeks. This is second only to wine as the alcoholic drink of choice for Australians. Nearly a third of Australians aged 18+ (30.2%) consumed full-strength beer in an average four weeks in 2020, down 3.1% points from 2019 (33.3%). In comparison only 8.6% of Australians consumed mid-strength beer (down 2.2% points on 2019) and just 2.8% (down 1.1% points) had low-alcohol beer in an average four weeks during 2020. Men are the main consumers of beer, with over half (52.4%) consuming beer in 2020 compared to only 17.5% of women. The ratio is very similar for full-strength beer with nearly half of men, 45.9%, consuming full strength beer in 2020 compared to only 15.2% of women. Less than one-in-seven men (13.9%) drink mid-strength beer and only 4.6% drink low-alcohol beer. Even fewer women (3.5%) drink mid-strength beer and just 1.1% of women drink low-alcohol beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Economy gets caffeine hit as spending soars

Original article by Matthew Cranston
The Australian Financial Review – Page: 3 : 22-Apr-21

Data from the Australian Bureau of Statistics shows that retail sales increased by 1.4 per cent nationwide in March, after falling by 0.8 per cent in February. Retail sales grew by 5.5 per cent in Western Australia and four per cent in Victoria, with both states having been affected by snap COVID-19 lockdowns in February. Consumer spending totalled $30.7bn overall in March, which is 10.6 per cent above pre-pandemic levels. The growth in retail sales has been driven by service-oriented businesses such as cafes and restaurants.

CORPORATES
AUSTRALIAN BUREAU OF STATISTICS