Original article by Roy Morgan
Market Research Update – Page: Online : 1-May-26

Volvo has won the Roy Morgan ‘Best of the Best’ Customer Satisfaction Award for the first time, with a customer satisfaction rating of 96.5%. The win for Volvo was built on victory as the Car Manufacturer of the Year with eight monthly wins, ahead of Private Health Insurer of the Year Police Health with a customer satisfaction rating of 96.1% and Liquor Store of the Year First Choice Liquor (95.3%). The ‘Best of the Best’ award goes to the company that achieves the highest customer satisfaction of all 37 winners in the Annual Roy Morgan Customer Satisfaction Awards. Volvo returned to the winner’s circle in 2025 after a 12-year absence; it finished ahead of previous winner Lexus and third placed GWM/Haval; Volvo last won the Car Manufacturer of the Year award in 2013.

CORPORATES
ROY MORGAN LIMITED, VOLVO CAR CORPORATION, POLICE HEALTH LIMITED, FIRST CHOICE LIQUOR, LEXUS, GWM, HAVAL