M6950 Market Research and Statistical Services

Looking beyond the panic-buying, Australia’s big supermarket story is Aldi’s growing market share

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

Roy Morgan’s Fresh Food and Grocery Report shows that across 2019, Woolworths Group and Coles Group both declined in market share, while Aldi and other smaller supermarket chains increased. Aldi not only increased its market share of all supermarket spending, it also recorded strong growth in customer penetration. The report shows that Woolworths Group had a market share of 32.9% ($34 billion) of the total grocery market, a decrease of 0.7% compared with a year earlier. However, it was still ahead of Coles Group on 26.6% (down 1.4% to $27.4 billion), Aldi on 12.4% (up 0.6% to $12.8 billion), Fresh Food Stores on 11.8% (up 0.5% to $12.2 billion), Other Supermarkets on 9.1% (up 1.3% to $9.4 billion) and IGA on 7.3% (down 0.1% to $7.5 billion). Roy Morgan CEO Michele Levine says that although the current Coronavirus shopping frenzy is the news of the day, Aldi’s continued growth is a story that has been building for many years. The report’s findings are from Roy Morgan Single Source, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

Bunnings, ALDI and Woolworths Australia’s most trusted brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

Roy Morgan research shows that distrust is one of the most significant, yet least recognised risks to Australian business and society in general. For many people, seeing widespread distrust in action has come as a surprise. But Roy Morgan analysts recognised several years ago that something was building in society which wasn’t being captured by traditional measures. A major ongoing research program revealed the corrosive effects distrust was having. The March 2020 edition of the Roy Morgan Risk Report shows that topping the brands with a Net Distrust Score – where distrust outweighs trust, and in these cases far outweighs it – are Facebook, Telstra and AMP. Mining and Petroleum is the most distrusted industry sector. On the flipside, topping the list of brands with a Net Trust Score – meaning the trust felt toward them outweighs the distrust – are Bunnings, ALDI and Woolworths. Retail is the most trusted industry sector. These insights are drawn from the ongoing Roy Morgan Risk Monitor – based on over 1,000 interviews each month. Respondents are asked which brands and companies they trust, and why, and also which brand and companies they distrust, and why.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, TELSTRA CORPORATION LIMITED – ASX TLS, AMP LIMITED – ASX AMP, BUNNINGS GROUP LIMITED, ALDI LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW

Grand Prix cancellation deals a blow to Rolex & Mercedes

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The Formula 1 season was supposed to begin in Melbourne; however, the coronavirus led to a last-minute cancellation of the race, the first time in its history such a step has been taken. The cancellation is a huge disappointment to the millions of Australians who watch motorsports on TV. It is also a blow to the race’s prominent sponsors. Among Australian fans of Formula 1, and motor racing in general, the two brands that stand out the most when they are asked to name those associated with the Formula 1 Grand Prix are Rolex and Mercedes. Rolex is the naming rights sponsor of the Australian Grand Prix, and 4% of Australians associate the Swiss watch company with the Grand Prix in Melbourne. This brand association rises to 11% of those who occasionally watch Formula 1 on TV, 17% for those who participate in Motor racing, 23% for those who attend motor sport and 25% those who almost always watch Formula 1 on TV. Mercedes is naming rights sponsor for the most successful team, which has now won six Formula 1 World Championships in a row (2014-2019). It is associated with the Australian Grand Prix by 3% of Australians, but this rises to 10% of those who occasionally watch Formula 1 on TV or participate in Motor racing, 13% of those who attend motor sport and 14% of those who almost always watch Formula 1 on TV.

CORPORATES
ROY MORGAN LIMITED, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, ROLEX, MERCEDES-BENZ AG

Australian consumers unconvinced about online retail giant Amazon

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New Roy Morgan research into online retailer Amazon shows that the shopping giant is well behind on several consumer indicators when compared to other major retail brands. Some 26% of Australians said ‘I’d consider shopping at Amazon’; this compares to 61% for Bunnings, 58% for Kmart, 56% for Big W, 51% for JB Hi-Fi and 35% for eBay. Meanwhile, only 14% said Amazon has good quality products; this compares to 47% for Bunnings, 25% for Kmart, 27% for Big W, 41% for JB Hi-Fi and 14% for online-only auction site eBay. It is worth noting in this context that unlike the others on this list, in addition to selling goods directly Amazon acts as a marketplace for other retailers, while eBay is purely a marketplace. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

Retail, Transport and Manufacturing are the industries least likely to offer working from home

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

The COVID-19 coronavirus outbreak has forced many employers to consider encouraging, or even forcing, their employees to work from home to reduce the possibility of the virus spreading around the community; however, this is not possible for all jobs. The latest in-depth employment data from Roy Morgan shows that 71% of employed Australians do no work from home, down by only 1% from a decade ago. In contrast, 29% of workers do undertake some work from home, up from 28%. Until this year, and the outbreak of the COVID-19 coronavirus, these figures have barely changed in the last 10 years. Importantly, there are several industries for which working from home is simply not an option for all employees. Over three-quarters of employees in the Retail (87%), Transport and Storage (82%), Manufacturing (82%) and Recreation and Personal (77%) do no work from home. There are two industries for which ‘doing some work from home’ is reported by almost half of the workforce including Finance, Property and Business Services (49% have done at least some work from home) and Communications (44%).

CORPORATES
ROY MORGAN LIMITED

Two-thirds of Australians agree that Overall the internet solves more problems than it creates

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

A special Roy Morgan SMS survey has found that 66.8% of Australians aged 18+ agree that ‘Overall the internet solves more problems than it creates’; 33.2% disagree, believing that the ‘internet creates more problems than it solves’. The survey also shows that 63.3% of women agree that the internet solves more problems than it creates, compared to 70.5% of men. Meanwhile, 74.9% of Australians aged 18-24 agree that the internet solves more problems than it creates, as do 69% of those aged 25-34, but only 65.3% of those aged 65+. The group least positively inclined towards the internet is those aged 35-49, but even here 63.1% feel that it solves more problems than it creates. The survey, conducted on February 11-13, was completed by 949 Australians aged 18+.

CORPORATES
ROY MORGAN LIMITED

Over 3 million New Zealanders read newspapers and over 2 million read magazines in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

Roy Morgan has released its New Zealand readership results for print newspapers and magazines for the 12 months to December 2019. Over 3 million New Zealanders aged 14+ (76.5%) now read or access newspapers in an average 7-day period via print or online platforms. Nearly 2.1 million New Zealanders aged 14+ (52.3%) read magazines, whether in print or online. The ‘New Zealand Herald’ remains the country’s most-read daily newspaper, with a total cross-platform audience of 1,811,000 in the 12 months to December 2019, although this is down 41,000 on a year ago. Driving magazine ‘AA Directions’ remains New Zealand’s most widely-read magazine, with an average readership of 482,000 for each issue (up 10,000 over the last year). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,547 New Zealanders aged 14+ over the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

New data shows decreasing proportion of younger drivers on our roads, but more seniors staying behind the wheel

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Over 1.6 million Australians already using TikTok

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

Roy Morgan data shows that over 1.6 million Australians visit the TikTok website or use the social network’s app in an average four weeks – equivalent to 7% of the population aged six years and older. TikTok has proven especially popular with women and girls, who comprise over two-thirds of the current TikTok user base. Over 1.1 million women and girls (9%) now use TikTok compared to just over 510,000 men and boys (4%). TikTok is also far more popular among younger Australians. Over a fifth of Australians in the youngest Generation Alpha (21%) are now using TikTok – a total of 537,000 Young Australians. There is also a significant TikTok user base among the slightly older Generation Z, with over 670,000 Australians (14%) in this age group now using the new short video service. The rate of TikTok usage then drops off significantly with only 6% of Millennials (308,000), 2% of Generation X (88,000) and less than 1% of either Baby Boomers or Pre-Boomers using TikTok. These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the six months to December 2019 and over 1,000 interviews with Young Australians aged 6-13 years old during the same time period.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Uber dominates but faces growing competition from Ola and DiDi in an expanding rideshare market

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

A special Roy Morgan study into Australia’s rideshare market shows Uber maintaining a strong grasp on the industry. However, other services such as Ola and DiDi are now providing users with alternative options in an increasingly competitive national market. Of those who use a rideshare service in an average three months, a total of 93% ride with Uber followed by Ola (20%) and DiDi (14%), who have each gained significant shares. There is then a significant gap to smaller services including Bolt (4%), Shebah (2%) GoCatch (2%), Rydo (1%) and Shofer (1%). This new Roy Morgan data has been obtained from a study of Australia’s growing rideshare market. The study looked at what types of people use rideshare services, such as where they live, their level of education, work status and income. It also examined the satisfaction ratings of each rideshare service. Of the leading rideshare providers, Uber has clearly the highest customer satisfaction rating of 88%. It is followed by DiDi on 75%, and Ola on 72%.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD, OLA, DIDI