M6950 Market Research and Statistical Services

Over nine million general insurance policies at risk of being switched – CGU and RACV top for loyalty

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-19

A new report from Roy Morgan, ‘General Insurance Industry Market Overview Currency Report’, shows that during the last 12 months, 9.4 million general insurance policies (19.1%) were subject to review. This was made up of the policies that were switched to another company and those that were renewed with the same company after approaching other companies. The report shows that over the last year, 78.4% of general insurance policies were renewed with the same company without approaching any other companies. This was an increase from the previous year when it was 77.5% and currently represents 38.3 million policies. The most loyal customers, based on the proportion of policies that are renewed without the holder approaching another company, are with CGU (85.8%) and the RACV (83.5%). The least loyal customers among the majors are with YOUI (only 70.6% renewed without looking around), AAMI (73.3%) and GIO (73.7%). Roy Morgan’s ‘General Insurance Currency Report’ is derived from Roy Morgan’s Single Source Survey (Australia) which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including details of over 120,000 general insurance policies.

CORPORATES
ROY MORGAN LIMITED, CGU INSURANCE AUSTRALIA LIMITED, RACV INSURANCE, YOUI PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, GIO AUSTRALIA LIMITED

Facebook on top but Instagram and Pinterest growing fastest

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-19

The latest research from Roy Morgan shows that over 17.1 million Australians aged 14+ (83%) visited Facebook in an average four weeks in the year to March 2019, an increase of almost 4.2 million (+32.4%) from four years ago. YouTube is in a clear second place and the popular online video sharing site has an estimated 15.3 million visitors in an average four weeks, up by over 3.5 million (+29.7%) from four years ago. Although both Facebook and YouTube are clear market leaders in the Social Networks and Online Communities market, it is the primarily image-sharing sites Instagram and Pinterest that have grown the fastest in recent years. Instagram, Facebook’s photo and video-sharing subsidiary now has over 8 million visitors in an average four weeks, up by over 5.6 million (+238.1%) from four years ago. And Pinterest, with over 7.3 million visitors, has grown by over 4.6 million (+174.3%) since 2015. These results are based on in-depth Roy Morgan Single Source interviews with more than 50,000 Australians.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, PINTEREST

News and Reality TV are the most popular TV genres

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-19

The latest research from Roy Morgan confirms that News is the most watched TV genre in an average week, seen by 61% of Australians aged 14+. The second most watched TV genre in Australia is Reality TV, seen by 41% of Australians in an average week, while 34% watch Current Affairs shows. Coming in next and watched by 33% of Australians are Quiz/Game Shows, followed by TV Sport (32%). This research is based on interviews with over 50,000 Australians during 2018 as part of the Roy Morgan Single Source survey. Roy Morgan CEO Michele Levine says this spread of varied TV genres underlines the importance attached to understanding the different types of Australians that are attracted to these very different shows. To get the most ‘bang for the advertising buck’ it is vital to have a full understanding of who is watching what.

CORPORATES
ROY MORGAN LIMITED

Melbourne a dominant holiday destination for Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-19

The latest research from Roy Morgan shows that over 11.9 million Australians aged 14+ (58.3%) are planning on spending at least one night on their next trip in a domestic destination in Australia. Melbourne has consistently been the most popular domestic holiday location over the last decade, and over 1.5 million Australians currently intend to stay at least one night in Melbourne during their next trip. Sydney is a clear second place with nearly 900,000 Australians intending to stay in the NSW capital for at least one night on their next trip. Following in popularity is the NSW North Coast, with over 550,000 Australians intending to stay for at least one night on their next trip in this region. Analysis of Australia’s leading holiday destinations using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Melbourne and Sydney are the most popular holiday destinations regardless of which Helix Community is considered. However, beyond the two leaders the choices and preferences of the different Helix Communities diverge considerably.

CORPORATES
ROY MORGAN LIMITED

Over 15.7 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to March 2019. Over 15.7 million Australians aged 14+ (76.3%) now read or access newspapers in an average seven-day period via print or online, a fall of 2.2 per cent from a year ago. Although most leading newspapers had a decline in total cross-platform readership, ‘The Australian Financial Review’ increased its digital audience over the last year, up by 4.6 per cent to 1,469,000; ‘The Saturday Paper grew its total cross-platform audience by 16.7 per cent to 259,000. ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,043,000, down 5.3 per cent from a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,006,000 (down 13.8 per cent over the last year).

CORPORATES
ROY MORGAN LIMITED

Magazine readership now over 15.2 million following increase

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-May-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2019. A total of 15,245,000 Australians aged 14+ (74.1 per cent) now read magazines, whether in print or online. This is up 1.6 per cent (or 238,000) from a year ago. Readership of print magazines is just under 12.6 million Australians (61.2 per cent), unchanged from a year ago. Nine of Australia’s top 15 magazines grew their print readership over the past year, with five of the leading titles growing their readership by at least five per cent. ‘Women’s Weekly’ is Australia’s most widely-read paid magazine, after growing readership by 3.7 per cent to 1,536,000 in the year to March. However, the free ‘Coles Magazine’ remains the most widely-read print magazine, with an average readership of 4,840,000 per issue (up 10.8 per cent).

CORPORATES
ROY MORGAN LIMITED

Bones, Joints, Muscle conditions and Allergies/Cold & Flu most prevalent health issues for Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-May-19

A Roy Morgan Single Source survey shows that more than 19.3 million Australians aged 14+ (94.4%) suffered from at least one form of illness or medical condition in 2018. Just over 13.9 million Australians (68%) experienced medical conditions related to Bones, Joints and Muscles, while over 13.8 million (67.6%) suffered from Allergies/Cold & Flu illnesses. Ear, Nose and Throat conditions were experienced by over 11.1 million Australians (54.6%) in 2018, and over 10.1 million (49.5%) suffered from illnesses and conditions related to their Digestive Systems. Roy Morgan CEO Michele Levine says that digging into the data shows significant differences between the types of illnesses and conditions that women and men tend to suffer from.

CORPORATES
ROY MORGAN LIMITED

Autobarn tops customer satisfaction in March

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-May-19

Autobarn has again topped key rivals Supercheap Auto and Repco in the very competitive Auto store category in the Roy Morgan Satisfaction program to be Australia’s top Auto store in March, with a customer satisfaction rating of 89%. The greatest growth in customer satisfaction was recorded by Repco, with an increase of 3%. Roy Morgan CEO Michele Levine says that Autobarn with a customer satisfaction rating of 89%, currently holds a narrow lead for customer satisfaction ahead of competitors Supercheap Auto (88%) and Repco (87%), with very high ratings for all three Auto stores. The Roy Morgan customer satisfaction program is based on in-depth interviews with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
AUTOBARN PTY LTD, ROY MORGAN LIMITED, OCPER AUTO PARTS PTY LTD

More Australians intend to retire despite inadequate savings levels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-19

The number of Australian intending to retire in the next 12 months is estimated at 439,000, a 6% increase on the 2018 level of 414,000 and 11% above the 2017 figure of 395,000. This increase is despite the savings levels of these intenders being well below the recommended level to be self- funded, so they are likely to be at least partly reliant on the age pension. Men currently represent 219,000 intending retirees and women 220,000. These are some of the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including 430 who intend to retire in the next 12 months. The latest results are based on interviews conducted in the 12 months to January 2019.

CORPORATES
ROY MORGAN LIMITED

Over 8.3 million Australians buy vitamins, minerals and supplements

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-19

A Roy Morgan Single Source survey shows that more than 8.3 million Australians purchased vitamins, minerals and/or supplements in an average six months in the year to December 2018, compared with just under 8 million in 2014. However, as a proportion of Australia’s growing population, demand has dropped slightly from 41.2% in 2014 to 40.7% in 2018. The research also shows that 65% of Australians who bought vitamins, minerals and/or supplements in 2018 purchased them from pharmacies and chemists, while 27% purchased them from supermarkets. Meanwhile, 49.1% of Australian women purchased vitamins, minerals and/or supplements in an average 6 months in 2018, compared to 32% of men.

CORPORATES
ROY MORGAN LIMITED