M6950 Market Research and Statistical Services

79 year olds have the best mental health

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that over 7.9 million Australians aged 14+ (38.4%) now suffer from a Mental Health condition, compared with 5.4 million (30.7%) in 2009. The most common Mental Health conditions are Stress (which is experienced by 5.8 million Australians, or 28%), Anxiety (suffered by over 4.3 million, or 21.1%), Depression (which afflicts over 3.3 million, or 16.1%) and the nearly 1.3 million (6.2%) who have Panic Attacks. Analysis shows that the number of Australians who experience Anxiety has increased by 108.3% since 2011, from nearly 2.3 million to over 4.3 million. Stress has increased by 1.6 million (+38.2%), Depression has increased by almost 1 million (+41.2%) and Panic Attacks are up by over half a million (+73.7%). The latest Roy Morgan health research is based on a program of research that now spans over a decade into illnesses and medical conditions and derived from detailed in-depth interviews with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

NSW snowfields move further ahead of Victorian rivals in 2019

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

CORPORATES
ROY MORGAN LIMITED

AFL support increases for 2018 Premiers West Coast Eagles as well as the high-flying Lions and the Demons

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.100 million supporters, although this is down 74,000 (-6.3%) from a year ago. The 2019 annual Roy Morgan AFL club supporters survey shows that reigning AFL Premiers West Coast Eagles had the biggest increase, lifting their support base by 186,000 (+34%) to 733,000, to be Australia’s second-most widely supported AFL club. Melbourne’s supporter base increased by 44,000 (+22.2%) to 242,000 following the club’s run to the 2018 Preliminary Final, while the Brisbane Lions have increased their support by 84,000 (+19.5%) to 515,000. Collingwood is again the most widely supported Victorian club with 637,000 supporters, ahead of Essendon with 592,000 supporters. Despite holding the two top supporter slots in Victoria, both clubs saw declines in support over the last year. Meanwhile, the Gold Coast Suns has the highest supporter to membership conversion rate, at 39%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

SUVs speed past passenger vehicles as the top choice of next new car purchase

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-19

New data from Roy Morgan shows that 825,000 (40%) Australians aged 14+ who are intending to purchase a new vehicle in the next four years plan on buying an SUV, making Sports Utility Vehicles the number one choice for Australians on the lookout for a new car. SUVs have enjoyed a persistent rise in popularity, especially over the past decade. In 2009, 19.3% of those intending on buying a new car indicated they would purchase an SUV. This figure has more than doubled to 40% of buyers as of May 2019. The increase in SUV popularity has come at the expense of passenger vehicles, which have declined from 59.8% in 2009 to 36% as of May 2019 – a drop of 23.8%. Roy Morgan CEO Michele Levine says the increasing popularity of SUVs has been evident for many years, both in terms of the data and what we are seeing on our roads. She says it was only a matter of time before SUVs overtook passenger vehicles as the number one option among those intending to purchase a new car.

CORPORATES
ROY MORGAN LIMITED

1-in-8 Australians consume beer, wine and another alcohol

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-19

New research from Roy Morgan shows that two-thirds of Australians aged 18+ (66.3%) consume alcohol in an average four weeks and over 1-in-8 Australians (12.8%) consume not only beer and wine, but also at least one of spirits, RTDs, liqueurs or cider in an average four weeks. For the two-thirds of Australians that do drink alcohol on a regular basis wine is the most popular choice with 41.3% of Australians drinking wine in an average four weeks compared to 37.6% that drink beer. In addition 37.6%, drink another type of alcohol including at least one of spirits, cider, RTDs or liqueur. However, despite the 1-in-8 Australians that drink beer, wine and something else, overall incidence of alcohol consumption has continued to decline gently over the last five years from 69.8% in mid-2014. Roy Morgan CEO Michele Levine notes that being able to identify and profile who these 1-in-8 Australians are and where to find them is of vital importance to any alcohol retailers and distributors looking to shore up their market share in a market which is reaching a declining proportion of the population.

CORPORATES
ROY MORGAN LIMITED

Distrust is highest for Cricket a year after sandpaper gate

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

CORPORATES
ROY MORGAN LIMITED

56 million Indonesians engage in online entertainment

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

New research from Roy Morgan shows that over 56.5 million Indonesians aged 14+ (34.5%) conducted at least one entertainment activity online in an average four weeks during the year to March 2019, compared with 28.5 million in 2015. The most popular entertainment activity conducted online in Indonesia is streaming video through popular websites such as YouTube, which 27 million Indonesians now do in an average four weeks, up from 8.8 million four years ago (an increase of over 200%). Meanwhile, 19.7 million Indonesians play games online (up 105% since 2015), 15.1 million download games (up 49%), and over 14.8 million access adult entertainment (up 268%). Some 14 million Indonesians download music (unchanged) and nearly 14 million stream music (up 133%).

CORPORATES
ROY MORGAN LIMITED

Females closing the gender wealth gap

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

The latest findings from the second edition of the Roy Morgan Wealth Report show that the average net wealth (personal assets minus debt) per capita of females in Australia in the year to March 2019 was $400k, equal to 89% of the male average of $449k. This gap is now much smaller than it was in 2007, prior to the global financial crisis, when the female average was only $236k (or 80% of the $296k male average). Overall, the average net wealth per capita of Australians has grown from $285,600 in 2007 to $424,200 in 2019, an increase of 59.7%. This is an increase in real terms (allowing for inflation) of 23.8%. Both genders have shown increased per capita net wealth, but the average woman experienced a 69% increase (from $236k to $400k), while men showed an increase of only 52% (from $296k to $449k). The report is drawn from over half a million in-depth face-to-face interviews conducted in Australians’ homes over the period from 2007 to 2019.

CORPORATES
ROY MORGAN LIMITED

Perth loses top personal net wealth ranking to Sydney

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

The second edition of the Roy Morgan Wealth Report shows that Sydney boasted the highest average net wealth (personal assets minus debt) per capita in the year to March 2019, at $570,000. It was followed by Melbourne ($491k), the ACT ($441k) and Perth ($358k). In contrast, Perth had the highest average net wealth per capita in the year to December 2007, at $338k. This was well ahead of Sydney on $292k and Melbourne on $268k, which also trailed the ACT ($329k). The report is drawn from over half a million in-depth face-to-face interviews conducted in Australians’ homes over the period from 2007 to 2019.

CORPORATES
ROY MORGAN LIMITED