M6950 Market Research and Statistical Services

Poker machine gambling is down overall, but not in the NT; WA tops lottery participation rates

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jan-20

The latest data from Roy Morgan’s Gambling Currency Report shows that the Northern Territory has the highest proportion of poker machine players, with 23.6% of residents aged 18+ having used a machine in an average three-month period. It is followed by Queensland (14.9%), New South Wales (incl. ACT) (14.2%), Tasmania (13.5%), South Australia (12.4%), Victoria (10.6%) and Western Australia (5.0%). The Northern Territory also has the highest betting participation rate, with 15.3% of residents aged 18+ having placed a bet in an average three-month period, followed by Victoria (10.8%), New South Wales (incl. ACT) (10.0%), Western Australia (9.6%), Queensland (8.1%), South Australia (7.4%) and Tasmania (4.7%). Meanwhile, Western Australia has the highest participation rate for lotteries and scratch tickets, with 52.8% of residents aged 18+ having purchased a ticket in an average three-month period. The Gambling Currency Report’s findings have been taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Emirates still top brand associated with Melbourne Cup

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

New research from Roy Morgan shows that Emirates is still the top brand associated with the Melbourne Cup, two years after the Dubai-based airline ended its naming rights sponsorship of Australia’s most watched horse race. Nearly 3.9 million Australians (19%) associate Emirates with the Melbourne Cup, down from a high of 5.3 million (27%) in 2016. Emirates held naming rights sponsorship for the Cup from 2004 to 2017. New naming rights sponsor Lexus is associated with the Cup by nearly 830,000 Australians (4%). However, recognition rises to 10% among Australians who watch the Cup on TV and to 15% among Australians who bet on horse racing in an average week. Lexus signed a five-year naming rights sponsorship agreement for the Melbourne Cup, covering the years 2018-2022 and has ground to make up on previous sponsor Emirates, which had a sponsorship association of 9% in its first year. Other sponsors Australians associate with the Melbourne Cup include Myer, Foster’s, AAMI and Sky Channel. Sponsorship recall is higher for all key brands among those who bet on horse racing, ahead of those who watch the race on TV.

CORPORATES
ROY MORGAN LIMITED, THE LEXUS MELBOURNE CUP, EMIRATES AIRLINES, LEXUS, MYER HOLDINGS LIMITED – ASX MYR, FOSTER’S GROUP LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SKY CHANNEL PTY LTD

Woolworths Group takes the largest cut of fresh meat market

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

The latest Roy Morgan Fresh Food and Grocery Report shows that Woolworths Group has the largest share of the fresh meat market, taking 27.5% of the more than $13 billion spent on fresh meat in Australia each year. Woolworths Group also enjoys the highest number of customers, with 42.7% of meat buyers having recently purchased from its stores. Coles Group is in second place with 22.6% of the fresh meat market, followed by specialist Butchers (20.9%), Aldi (10.6%), Other Non-Supermarkets (6.6%), IGA (5.1%), Other Supermarkets (4.3%), and produce Markets taking the remaining 2.3%. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

2019 post-Christmas retail sales to grow 2.3% to $18.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Dec-19

Roy Morgan’s annual post-Christmas retail sales forecasts, conducted in conjunction with the Australian Retailers Association (ARA), project that Australians are set to spend $18.72 billion across retail stores during the post-Christmas trading period, an increase of 2.3% from a year ago. The post-Christmas retail sales are expected to have a slightly lesser rate of growth than the larger pre-Christmas sales due to the growing impact of the Black Friday and Cyber Monday weekend sales in late November, which have gained prominence in the last few years. The ABS Retail Sales data for October showed seasonally adjusted sales of $27.57 billion, unchanged on September. The lower than expected result doesn’t augur well for pre-Christmas sales which are now forecast to increase by between 2.5% to 2.6% on a year ago to $52.7 billion, a lower forecast range than previously released. Growth in retail expenditure is predicted across all six categories measured.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

What do kids want for Christmas? Netflix, iPads & iPhones

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Dec-19

Roy Morgan’s pre-Christmas spending predictions, released in conjunction with the Australian Retailers Association, show that Australians are expected to spend nearly $53 billion in the lead-up to Christmas. This is up 2.6% on a year ago, and well above the latest ABS inflation level of 1.7%. Meanwhile, streaming service Netflix has topped the Kids’ Cool List in Roy Morgan’s Young Australians Survey for a second straight year; Netflix was nominated as ‘really cool’ by 66% of 6-13 year olds (up 3% points on 2018) and more than 70% of 10-13 year olds. In second place is former Number 1 (in 2016), the Apple iPad on 60%, followed by the Apple iPhone on 53%. Netflix is in top spot for both girls and boys, ahead of the iPad, with girls putting the Apple iPhone in third spot, although for boys it is the Sony PlayStation 4 that takes third spot. More than twice as many boys as girls say they consider the PlayStation 4 ‘really cool’. With around 2,500 young respondents per year, Roy Morgan’s Young Australians Survey has been measuring the changing tastes, opinions and activities of Aussie kids for many years, proving to be an invaluable resource for both retailers and parents keen to ensure they know what children and teens want.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, APPLE INCORPORATED, SONY COMPUTER ENTERTAINMENT AUSTRALIA PTY LTD

Australia’s top Premium Brands – Vintage Cellars, Audi & American Express

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-19

As the economy slows, the Roy Morgan Research Institute conducted a national survey of Australia’s high-spending premium consumers and compared them with traditional consumers to identify the brands that attract the most premium consumers. Australia’s top-10 premium brands are Vintage Cellars (Coles Group), Audi, American Express, Qantas (international), Harris Farms Markets, David Jones, UniSuper, Zara, Emirates and Lexus. Of that list, the most surprising is Harris Farms Markets, which operates 26 grocery stores in NSW. The other winners are national or international brands, so for a single-state brand to have sufficient support is both unusual and a plaudit for Harris Farms. Vintage Cellars is the standout premium brand both nationally and in the Coles Group retail stable. And despite its recent challenges, the David Jones brand appears to retain attractiveness to premium spenders. Roy Morgan conducted in-depth face-to-face interviews in the homes of over 50,000 Australians per year over the five years to September 2019 to determine which leading brands attract Australia’s premium consumers. Australia’s top 10 premium brands are those that attract the highest proportion of premium consumers (NEOs) as a part of their customer base. Table-topping Vintage Cellars (54%), Audi (52%) and American Express (51%) all have customer bases of which over half are premium consumers – NEOs.

CORPORATES
ROY MORGAN LIMITED, VINTAGE CELLARS (AUSTRALIA) PTY LTD, AUDI AG, AMERICAN EXERGEN CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, HARRIS FARM MARKETS PTY LTD, DAVID JONES LIMITED, UNISUPER LIMITED, ZARA, EMIRATES AIRLINES, LEXUS

Catalogues hit the mark with shoppers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD

Australian workers have 146 million days of annual leave just waiting to be used

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

New figures from Roy Morgan show that Australians in paid employment have over 146 million day’ worth of annual leave accrued in total; this is up 11 million days (+8.3%) on a year ago. The accrued annual leave equates to an average of just over 16 days for each paid worker in Australia. Only 10% of paid workers have no annual leave owed to them, while a further 13% have up to 2 weeks accrued. Nearly a quarter of paid workers (23%) have between two and four weeks of annual leave accrued, and another tenth have around a month owed to them. More than a fifth of paid workers (21%), have at least five weeks’ worth as yet unused. These results are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

SUVs are the most popular choice for those planning on buying a new car

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

The latest Roy Morgan Automotive Leading Indicators Report shows that 39.9% (753,000) of Australians aged 14+ who intend to purchase a new car within the next four years plan on purchasing an SUV. Some 34.4% (649,000) are planning to buy a passenger vehicle and 8.5% (160,000) intend to buy a light commercial vehicle. The research also shows that of those who see themselves as car enthusiasts, 37.4% intend on buying an SUV, 37.1% a passenger vehicle, and 11.6% a light commercial vehicle. Meanwhile, among Australians who rate safety as their number one concern when purchasing a car, 39.5% are intending to buy an SUV, 39.3% a passenger vehicle, and 6.8% a light commercial vehicle. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Wealthier Australians are less satisfied with their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

Satisfaction levels with the banking industry are related to an individual’s level of wealth, new research from Roy Morgan shows – with the wealthiest 30% of Australians less likely to be satisfied with their banking relationships (75.4%) than the middle 40% (80.1%) or the bottom 30% (84.7%). The wealth-linked difference in banking satisfaction levels has grown more extreme over time. In 2013 the satisfaction level of the wealthiest Australians was 80.8% and that of the poorest Australians was 82.8%, a gap of just 2%. This figure has more than quadrupled to 9.3%. Six years ago there was no significant difference between the satisfaction of the middle 40% and that of the wealthiest 30%, but these levels have also grown steadily apart, opening up a gap of 4.6%. These insights come from Australia’s most extensive, longest study of consumer financial behaviour. Running continuously for more than 20 years, it involves over 50,000 in-depth, face-to-face interviews in respondents’ homes each year.

CORPORATES
ROY MORGAN LIMITED