It’s official: Internet is Australia’s main source of news; TV remains most trusted

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-20

New research from Roy Morgan reveals that the internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8%) now say the internet is a main source of news, up 1.4 million since 2018; nearly 7.9 million Australians (37.7%) specifically nominate Social Media. The number of Australians who say TV is their main source of news has dipped 1 million over the last two years to 12.4 million, or 59.4%. However, TV is still regarded as the most trusted source of news by nearly 7 million Australians (33.4%). Other traditional media used widely as main sources of news include radio, nominated by 8.7 million Australians (41.9%) and printed newspapers, mentioned by 5.2 million (25.0%), although both have declined since 2018. Within the broader category of the internet over 3.4 million Australians (16.5%, a significant increase of 4.6% points since 2018) use news feed sites such as Google News, Apple News and Feedly, a further 1.8 million (8.6%) use email subscriptions or updates and 1.1 million (5.6%) use other websites or apps. These findings are drawn from the Roy Morgan Single Source survey, Australia’s most comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

W-League grows TV viewership as Australia & NZ awarded hosting rights for 2023 Women’s World Cup

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jul-20

New research from Roy Morgan shows the W-League’s TV viewership is growing even as other Soccer competitions experienced viewership declines. A record high 879,000 Australians watch the W-League on TV, up 265,000 (+43%) on a year ago. However, the W-League’s TV viewership growth was not enough to make up for the declines in viewership for the FIFA World Cup, English Premier League, A-League and other forms of Soccer compared to a year ago. Now 4,098,000 Australians watch any of the listed Soccer competitions, down from 4,577,000 a year ago – a drop of 479,000 (-10%). The FIFA World Cup is easily the most popular Soccer competition on Australian TV with 3,391,000 viewers, although this is down 471,000 (-12%) on a year ago. Although the W-League is growing its TV viewership a concern for the local sporting authorities will be the decline in TV viewership for the men’s A-League, now with 1,748,000 viewers, down 305,000 (-15%) on a year ago. The local men’s competition has now been overtaken by the English Premier League which has a TV viewership of 1,794,000.

CORPORATES
ROY MORGAN LIMITED

NSW ski resorts the main game in town as Victorian border closes

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-20

For Australians (outside Victoria) wanting to enjoy some skiing this year the NSW ski resorts of Thredbo, Perisher/Smiggins and smaller resorts in the NSW Snowy Mountains are the only game in town with travel to Victoria closed until at least late August. The latest Roy Morgan data shows that 322,000 Australians plan on visiting one of the NSW Snowfields in the next two years. Over three-quarters of these prospective skiers and snowboarders (249,000) are from NSW/ACT, including 180,000 from Sydney and a further 69,000 from Country NSW/ACT. A further 60,000 people from the rest of Australia (Queensland, WA, SA, NT or Tasmania) plan on visiting one of the NSW Snowfields in the next two years. NSW borders remain open to residents of all these locations, although the return home might require a period of quarantine. The Victorian border closure will not have a big impact on the NSW ski resorts as only 13,000 potential skiers and snowboarders from the southern State plan on visiting one of the NSW ski resorts. Most Victorians prefer one of the local resorts. Of the 163,000 Victorians planning to visit a local ski resort in the next two years 134,000 (82%) are from locked down Melbourne and only 29,000 (18%) are from the still open Country Victoria.

CORPORATES
ROY MORGAN LIMITED

Leakage and larceny as supermarkets compete, with online grocery shopping the next big battleground

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

Australians spent $94.6 billion in supermarkets in the year to March 2020. Data from Roy Morgan’s latest Fresh Food & Grocery Report shows that, between them, the Woolworths Group and the Coles Group took 67.5% of that total. Woolworths has the larger share of overall spend, but Coles isn’t too far behind. However, when it comes to online grocery shopping, which has shaped up as the next major battleground, the difference is marked. At ease buying many other things online, Australians have long preferred to do their grocery shopping in person. By March 2020, as the COVID-19 pandemic took hold, only 3% of the nation’s total supermarket spend was taking place online. Woolworths accounted for 57.4% of all online supermarket spending, compared to Coles’ 26.1%. The arrival of the pandemic turbocharged the move to online grocery-buying to such a degree that demand could not be met and services were temporarily restricted. With lockdown no longer in place except in specific Melbourne locations, shoppers have increasingly returned to physical locations throughout Australia, but it is likely that many of those who recently made the move to online groceries will continue to use that option, at least some of the time.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

11 million Australians visit pubs – mostly for a good feed

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New Roy Morgan data shows that pre-COVID-19, 11 million Australians aged 14+ (52%) were visiting pubs (hotels) for meals or for a drink in an average three months, up from 10 million four years ago. Most visitors to these establishments (9.5 million) go primarily for food. There are also 5.2 million people who do so for the sole purpose of having a drink, while around 3.8 million enjoy visiting pubs for both of these activities at different times. On a State-based level it is South Australians (62%) and Tasmanians (59%) who are proportionally most likely to visit pubs, followed by people in Victoria (54%) and New South Wales (52%). People in Gen X are the leading age group for Australia’s pubs, with nearly 2.76 million (57%) visiting them. Other generations aren’t far behind, with 2.68 million Millennials (54%), 2.4 million Baby Boomers (52%) and 2.4 million in Gen Z (52%) visiting pubs. These findings are from the Roy Morgan Single Source survey in the year to March 2020, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

NEO-Millennials provide hope to health funds

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Jul-20

New private health insurance data from Roy Morgan shows that just 44 per cent of Australians had hospital cover at the end of March, the lowest since 2007. With a focus on Millennials, the data shows that 42% of Millennials pay for hospital cover. This rises to 57% in the case of new economic order (NEO) Millennials, compared with just 27% of traditional Millennials. NEO-Millennials spend more, are highly educated and early adopters of technology. In total, 91% of NEO-Millennials have some kind of insurance, compared to just 76% of traditional Millennials. Conversely, traditional Millennials – who give younger Australians a bad name in health insurance – are less educated, unable or unwilling to spend, and technology laggards. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED

Women dominate Australia’s vitamins, minerals and supplements market

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jul-20

New Roy Morgan data shows that 8.24 million Australians aged 14+ (39%) buy vitamins, minerals or supplements in an average six months, up from 7.95 million four years ago. However, taking into account Australia’s population growth since 2016, the proportion of Australians buying these products has declined since 2016. Women comprise the bulk of Australia’s vitamins, minerals or supplements market; 4.88 million women (46%) buy these products, compared to only 3.36 million men (33%). These trends hold up for women and men of all ages but are most pronounced for Australians aged 25 and over. Meanwhile, Chemist Warehouse stands out as the first choice for people buying vitamins, minerals or supplements. Now over 45% of people buying these goods go to Chemist Warehouse, up from 39% four years ago. These findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with over 1,000 Australians each week and around 50,000 Australians per year.

CORPORATES
ROY MORGAN LIMITED, CHEMIST WAREHOUSE

Premium consumers offer a glimmer of hope to struggling car industry – Porsche tops the list

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest analysis of Roy Morgan’s automotive buying intentions data shows that Australia’s premium consumers are set to drive new vehicle sales in the next four years. According to Roy Morgan data a new economic order of premium consumers (NEOs) could breathe life into the nation’s struggling car industry. One-in-seven NEOs (14.9%) intended to buy a new vehicle in the next four years during the March 2020 quarter – 54% above the comparable figure for all Australians (9.6%). Notably, the top 50% of NEOs – known as Super NEOs – are almost 80% more likely than the average Australian to buy a new car in the next 4 years. Conversely, Australia’s 10 million traditional consumers are 30% less likely than the population to buy a new car in the next 4 years. Aspiring NEOs, with the NEO mindset but not the buying power, are more likely than Traditionals, but less likely than NEOs, to be planning to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED

AFL restarts with the edge over NRL for TV viewers

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

The latest data from Roy Morgan shows that over 7.4 million Australians aged 14+ (36%) watch AFL matches on TV. Significantly more Australians watch the AFL on TV than watch Sydney-based rival the NRL (6 million), although both have declined in recent years. A year ago over 7.5 million Australians said they watched the AFL on TV and this number has dropped by over 100,000 for the latest research conducted in the 12 months to March 2020. The AFL is more popular with both genders than the NRL. More than 4.2 million men watch the AFL on TV compared to 3.6 million that watch the NRL; over 3.2 million women watch the AFL on TV compared to almost 2.4 million that watch the NRL. TV viewership of the AFL is strongest amongst older Australians. Over 40% of Australians aged 50+ watch the AFL on TV, including 1.97 million aged 50-64 and 1.71 million aged 65+. Meanwhile, 2.78 million people watch the AFL Women’s competition on TV, up from 2.42 million a year ago – an increase of 360,000. There have been increases for both genders and across all age groups. This new data comes from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Movement at Taronga Zoo slow to pick-up since June 1 opening

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20

A special analysis of movement data at Taronga Zoo shows visitation picking up since the re-opening of the Sydney landmark on 1 June, but still well below the levels seen during the early part of the year, particularly in February and early March. Taronga Zoo closed its doors to visitors on March 25 as COVID-19 restrictions were introduced across New South Wales, and it remained closed throughout April and May. Movement at the Zoo had already dropped significantly in the week before the closure as Australians began practicing social distancing. Roy Morgan has partnered with leading technological innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we emerge from the restrictions imposed in response to the COVID-19 pandemic. The number of devices – a good proxy for visitors – at Taronga Zoo was negligible during the period of closure to visitors but picked up slowly during the first three weeks of June.

CORPORATES
ROY MORGAN LIMITED, TARONGA ZOO