M6950 Market Research and Statistical Services

Roy Morgan Image of Professions Survey 2021: In a year dominated by COVID-19 – health professionals including Nurses, Doctors and Pharmacists are the most highly regarded; but almost all professions down from pre-pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Apr-21

Health professionals have again been rated as Australia’s most highly regarded professions in Roy Morgan’s latest Image of Professions Survey, but there have been declines for almost all professions compared to four years ago. Of all 30 professions surveyed in 2021, only one profession, Union Leaders, increased their rating compared to four years ago, while 29 professions have a lower image now than in 2017 pre-pandemic. Some 88% of Australians (down 6% from 2017) now rate Nurses ‘very high’ or ‘high’ for their ethics and honesty, followed by Doctors on 82% (down 7% since 2017), Pharmacists on 76% (down 8%), School Teachers on 74% (down 7%), and Dentists on 71% (down 8%). These are the main findings of a Roy Morgan online survey conducted from April 13-22, 2021, with 1,267 Australian men and women aged 14+.

CORPORATES
ROY MORGAN LIMITED

Full strength beer is preferred by Australia’s beer drinkers

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that 6,277,000 Australians aged 18+ (34.6%) drink beer in an average four weeks. This is second only to wine as the alcoholic drink of choice for Australians. Nearly a third of Australians aged 18+ (30.2%) consumed full-strength beer in an average four weeks in 2020, down 3.1% points from 2019 (33.3%). In comparison only 8.6% of Australians consumed mid-strength beer (down 2.2% points on 2019) and just 2.8% (down 1.1% points) had low-alcohol beer in an average four weeks during 2020. Men are the main consumers of beer, with over half (52.4%) consuming beer in 2020 compared to only 17.5% of women. The ratio is very similar for full-strength beer with nearly half of men, 45.9%, consuming full strength beer in 2020 compared to only 15.2% of women. Less than one-in-seven men (13.9%) drink mid-strength beer and only 4.6% drink low-alcohol beer. Even fewer women (3.5%) drink mid-strength beer and just 1.1% of women drink low-alcohol beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Number of Australians drinking alcohol increases for first time in 4 years in 2020 – powered by wine, spirits and RTDs

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 0.8% points to 67% in 2020. It is the first year-over-year increase since 2016, when 69.6% of Australians drank alcohol, up 0.7% points on 2015. A total of 13,337,000 Australians (67.0%) aged 18+ consumed alcohol in an average four-week period in 2020, up from 13,021,000 (66.2%) a year earlier. The number of Australians drinking wine increased from 8,065,000 (41.0%) to 8,814,000 (44.3%), an increase of 3.3% points over the year. In addition, some 6,277,000 Australians (31.5%) drank spirits in 2020, up from 5,465,000 (27.8%) a year earlier – an increase of 3.7% points. Consumption of Ready-to-drinks (RTDs) increased from 2,101,000 Australians (10.7%) to 2,392,000 (12.0%). However, outside these three categories the long-term trends continued, with fewer Australians drinking beer, cider, liqueurs and fortified wines in 2020. Beer led the decline and was down from 7,353,000 Australians (37.4%) in 2019 to 6,878,000 (34.6%) in 2020. If the trends of last year were to continue this year the number of Australians drinking spirits would overtake those drinking beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

New data shows COVID-19’s impact on Australians’ personal finances, including debt and insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Dec-20

New data from Roy Morgan shows the financial impact COVID-19 has had on Australians. Almost six million Australians (28%) have had their employment negatively impacted by COVID-19 and 51% of them made resulting changes to their personal finances, as did many whose employment was not impacted directly. Throughout September and October, more than 7,000 Australians were surveyed about changes they had experienced in their employment since March and about the impact on their payments of mortgage, rent, insurance, utility bills, credit cards and personal loans. Some 28% of respondents (5.9 million Australians) reported experiencing one or more negative employment changes. Of those who have experienced negative employment changes due to COVID-19, (51.0% reported reducing housing and insurance payments or utility bills, cutting back on debt repayment, and/or making early-release withdrawals from their superannuation. In all, 27.3% of all Australians, including those who did not experience employment changes, made such changes to their finances due to the impact of COVID-19. The single largest financial change was early access to superannuation. The option was taken up by almost 10% of all Australians, and by 18.5% of those who experienced negative employment changes due to COVID-19.

CORPORATES
ROY MORGAN LIMITED

2020 Christmas retail sales set to grow 2.8% to $54.3 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-20

Roy Morgan’s annual Christmas retail sales forecasts conducted in conjunction with the Australian Retailers Association indicate that Australians will spend over $54.3 billion across retail stores during the Christmas trading period. Forecast retail spending this Christmas of over $54.3 billion is an increase of 2.8% from the $52.9 billion of retail expenditure during the 2019 Christmas trading period and is a better than expected forecast than many would have thought possible during the year as Australia dealt with the unprecedented pandemic. Because of the huge impact on spending patterns caused by COVID-19, and the associated lockdowns around Australia, spending across the six categories measured has diverged significantly during 2020. Unsurprisingly, the largest percentage increasing in spending is predicted for the Food category, with pre-Christmas spending forecast to grow by 10% from a year ago to over $23.8 billion. Due to the impact of COVID-19 and the continuing restrictions, Hospitality spending is forecast to be 18.7% down on a year ago at just under $6.1 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

News from the Spirit World

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Nov-20

There are 4.7 million NEO (new economic order) consumers in Australia, characterised by very high discretionary spending coupled with a forward-thinking mindset. This influential group of consumers is driving the consumer-led fast lane of Spirits sales. However, the price of premium Spirits is not the main consideration for these consumers. A distinctive mindset is just as important as money in identifying NEOs and understanding what they love. NEOs look for a complete experience. In Spirits as in their other purchases, they seek a narrative that combines artisanal authenticity with innovation, a product that is premiumised, not commoditised. Data from Roy Morgan Single Source shows that Spirits brands which can deliver this rich experience reap the rewards. By contrast, marketing premiumised Spirits by generation is a wasted effort. Roy Morgan data shows premium gin Bombay Sapphire became highly successful by appealing to the NEO mindset: over the past year, just 26% of Bombay Sapphire drinkers were Millennials, while 84% were NEOs & Aspiring NEOs – of all ages. This story is repeated across other Spirits brands.

CORPORATES
ROY MORGAN LIMITED

Travel industry eyes Consumer Confidence index as new report shows close link to holiday intentions

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-20

Newly-released Roy Morgan data shows just how closely travel intentions are linked to Consumer Confidence. With gains in Confidence continuing, the Travel and Tourism industry will be hoping to see Australians’ holiday intentions start to climb out of the chasm caused by COVID-19. The latest Roy Morgan Leading Indicator: Holiday Travel Intention report shows that during the April to June quarter, a period in which the full scale of the pandemic’s effect was becoming apparent, 5.79 million Australians said they intended to take a holiday in the next 12 months. This is well under half the 13.2 million who had that intention in the equivalent quarter of 2019. The report measures intention to travel in the short- to mid-term, rather than simply recording past trips – by doing so it allows the industry to plan strategically. The data is drawn from Single Source, the country’s largest, deepest and longest-running repository of information on consumer behaviour. It shows that people’s intention to travel over the next 12 months is tightly linked to the confidence they are feeling in the overall economy.

CORPORATES
ROY MORGAN LIMITED

Nearly 2.5 million Australians using TikTok – up over 850,000 (+52.4%) during first half of 2020

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-20

The latest Roy Morgan data shows that nearly 2.5 million Australians are using TikTok in an average four weeks – equivalent to 10.5% of the population aged 6 years and older. TikTok has grown its user base by over 850,000 (+52.4%) during the first half of 2020 to be easily the fastest growing social media company in Australia this year in terms of user growth. TikTok has a predominantly female user base, with 1.5 million women and girls now using the popular site, up over 380,000 (+34.3%) since the second half of 2019. In comparison, 985,000 men and boys now use TikTok, up more than 470,000 (+91.6%), and with male use of the service now growing faster. TikTok is also far more popular among younger Australians. Over a quarter of Australians in the youngest Generation Alpha (28%) are now using TikTok – a total of 746,000 Young Australians. Generation Alpha comprises those born from 2006 until today. There is also a significant TikTok user base among the slightly older Generation Z (born 1991-2005) with over 1,040,000 Australians (20%) in this age group now using the new short video service.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Brisbane Roar is the most widely supported A-League club

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-20

The Brisbane Roar has topped the Roy Morgan A-League supporters’ ladder with 508,000 fans. Support for the Roar is up 32,000 (+6.7%) on a year ago. 2019-20 champions Sydney FC are second in fan support, on 495,000 supporters, which is unchanged on last year. Clubs along with Brisbane Roar to experience an increase in support include Perth Glory with 355,000 supporters (up 8.6%), Adelaide United with 337,000 (up 3.4%) and Melbourne City with 187,000 (up 8.7%). Newcomers Western United have attracted 25,000 supporters during their first season. Melbourne Victory is once again Victoria’s leading club, and ranks third nationally in terms of support, with 443,000 fans. This represents a decrease of 15,000 people year on year (down -3.3%), as the Victory experienced their worst season on record to finish in second-last position.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, ADELAIDE CITY SOCCER CLUB, MELBOURNE CITY FOOTBALL CLUB, WESTERN UNITED FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD

It’s official: Internet is Australia’s main source of news; TV remains most trusted

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-20

New research from Roy Morgan reveals that the internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8%) now say the internet is a main source of news, up 1.4 million since 2018; nearly 7.9 million Australians (37.7%) specifically nominate Social Media. The number of Australians who say TV is their main source of news has dipped 1 million over the last two years to 12.4 million, or 59.4%. However, TV is still regarded as the most trusted source of news by nearly 7 million Australians (33.4%). Other traditional media used widely as main sources of news include radio, nominated by 8.7 million Australians (41.9%) and printed newspapers, mentioned by 5.2 million (25.0%), although both have declined since 2018. Within the broader category of the internet over 3.4 million Australians (16.5%, a significant increase of 4.6% points since 2018) use news feed sites such as Google News, Apple News and Feedly, a further 1.8 million (8.6%) use email subscriptions or updates and 1.1 million (5.6%) use other websites or apps. These findings are drawn from the Roy Morgan Single Source survey, Australia’s most comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED