Original article by Joyce Moullakis
The Australian Financial Review – Page: 19 : 5-Aug-14

A survey of CEOs by PricewaterhouseCoopers (PwC) shows that 43 per cent of the Australian respondents intend to establish a strategic alliance or joint venture in 2014, compared with 28 per cent in 2013. Mike Sum of PwC notes that strategic alliances are becoming more popular in the business sector. However, he notes that such alliances often fail during the implementation stage

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