Original article by Dominic White, Max Mason
The Australian Financial Review – Page: 15 : 5-Sep-14

Pay-TV operator Foxtel will reduce the cost of its basic package by 50 per cent as part of a strategy to increase its subscriber base. Foxtel’s market penetration is currently around 30 per cent, but CEO Richard Freudenstein is confident of achieving strong growth by revising its prices. Foxtel will also launch a new channel which will offer on-demand viewing of entire seasons of popular TV shows

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