Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 10-Sep-14

IBISWorld forecasts that sales of books and print newspapers will decline by 3.8 per cent annually over the next five years due to the growth of digital alternatives. Dymocks is defying this trend, recording same-store sales growth of eight per cent in 2013-14, and by almost 10 per cent overall. MD Steve Cox notes that the retailer’s use of data analytics to more accurately target members of its customer loyalty program has boosted sales

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DYMOCKS BOOKSELLERS PTY LTD, IBISWORLD PTY LTD, AMAZON.COM INCORPORATED, THE BOOK DEPOSITORY LIMITED, WOOLWORTHS LIMITED – ASX WOW, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED