Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Sep-14

A Roy Morgan Consumer Source survey has found that 23.9 per cent of Australians aged 14+ bought cordial in an average four-week period in the year to June 2014. This compares with 31 per cent in the year to June 2010. While sales of most cordial brands fell over this period, Bickford’s has bucked the trend. Some 5.5 per cent of Australians bought the brand in the year to June 2014, compared with 3.2 per cent four years earlier. Roy Morgan’s Helix Personas profiling tool shows that members of the high-earning Metrotechs and Leading Lifestyles communities are most likely to buy Bickford’s cordials

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}BICKFORD’S AUSTRALIA PTY LTD,{SPAC}GOLDEN CIRCLE LIMITED,{SPAC}COTTEE’S,{SPAC}COLES GROUP LIMITED,{SPAC}CASCADE BEVERAGE COMPANY,{SPAC}EXTRA JUICY