Gazal woos tribal tradies in Wesfarmers workwear fight

Original article by Simon Evans
The Australian Financial Review – Page: 25 : 23-Oct-14

Gazal Corporation will ramp up its marketing of the Bisley workwear brand. It will also launch new products in the Bisley range as it prepares to face competition from conglomerate Wesfarmers, which has bought the King Gee and Hard Yakka brands from Pacific Brands. DS WorkWear & Safety’s Shaun Spencer says tradespeople have a high level of loyalty to workwear brands

CORPORATES
GAZAL CORPORATION LIMITED – ASX GZL, BISLEY WORKWEAR, WESFARMERS LIMITED – ASX WES, KING GEE CLOTHING COMPANY, HARD YAKKA INDUSTRIES PTY LTD, DS WORKWEAR AND SAFETY, VAN HEUSEN, MIDFORD, PACIFIC BRANDS LIMITED – ASX PBG, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, DAVID JONES LIMITED, WORKIN’ GEAR PTY LTD, FXD, GLOBE INTERNATIONAL LIMITED – ASX GLB, JUST JEANS PTY LTD, PREMIER INVESTMENTS LIMITED – ASX PMV, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Leave a comment