Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 30-Jan-15

Australian food company Sanitarium hopes to capitalise on growth opportunities in the British liquid breakfast market. The group will sell its Up&Go product in UK supermarkets via a joint venture company called Life Health Foods UK. Up&Go’s share of Australia’s liquid breakfast market exceeds 90 per cent, and Sanitarium aims to gain more than 60 per cent of the UK market. Up&Go will compete with the rival product of UK-based Weetabix

CORPORATES
SANITARIUM HEALTH FOOD COMPANY, WEETABIX LIMITED, LIFE HEALTH FOODS UK, WINGATE ASSET MANAGEMENT PTY LTD, BRIGHT FOOD GROUP COMPANY LIMITED, SEVENTH DAY ADVENTIST CHURCH, TESCO PLC, KELLOGG (AUSTRALIA) PTY LTD, NESTLE AUSTRALIA LIMITED