Improved customer service the key to boosting Myer sales

Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 18-Mar-15

It is estimated that about 28 per cent of people who visit a Myer store actually make a purchase. Citigroup says Myer should hire an average of six additional staff at each store in order to improve customer service and lift its sales conversion rate. Some analysts also suggest that the department store group should seek to lift sales by increasing its expenditure on marketing, IT, e-commerce and store refurbishments

CORPORATES
MYER HOLDINGS LIMITED – ASX MYR, CITIGROUP PTY LTD, DEUTSCHE BANK AG, CREDIT SUISSE (AUSTRALIA) LIMITED, MERRILL LYNCH (AUSTRALIA) PTY LTD, NORDSTROM INCORPORATED, DEBENHAM INTERNATIONAL, RH MACY AND COMPANY INCORPORATED, WOOLWORTHS LIMITED – ASX WOW

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