Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 7-Apr-15

Price competition between Woolworths, Coles and IGA is escalating. UBS states in a new report that the level of intensity in competition between Australian supermarket chains is rising, which suggests that an all-out price war is likely to erupt. UBS advises Woolworths to protect its market share by reducing the prices of popular products and cutting the number of products on promotion

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WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, INDEPENDENT GROCERS OF AUSTRALIA, METCASH LIMITED – ASX MTS, ENERGIZER AUSTRALIA PTY LTD, CADBURY AUSTRALIA LIMITED, KIRKS FINE FOODS, ALBERT HEIJN, KONINKLIJKE AHOLD NV, UBS HOLDINGS PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, SAFEWAY INCORPORATED, KROGER COMPANY, TESCO PLC, J SAINSBURY PLC, ASDA GROUP PLC, WESFARMERS LIMITED – ASX WES