Original article by Max Mason
The Australian Financial Review – Page: 29 : 25-May-15

Multi Channel Network CEO Anthony Fitzgerald has questioned whether the continued rise in the cost of sports broadcasting rights is viable for both TV networks and advertisers. Telstra’s MD of media and marketing, Joe Pollard has expressed similar sentiments, saying the telco will not overpay for sports rights. The Australian Football League is believed to be seeking about $A1.75m for its next rights deal, compared with $A1.25bn for the current deal.

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