Original article by Max Mason
The Australian Financial Review – Page: 37 : 1-Jun-15

Spotify estimates that about 25 per cent of Australians have used its music streaming service at some point. Spotify says it is gaining about 60,000 additional users in Australia each week, and the rate of conversion to its paid service is estimated to top 30 per cent. Spotify’s MD in Australia, Kate Vale, forecasts that some rivals will either merge or quit Australia in coming years, and she believes that the local market can sustain 3-4 players in the long-term.

CORPORATES
SPOTIFY LIMITED, VODAFONE AUSTRALIA LIMITED, UBER TECHNOLOGIES INCORPORATED, SONY CORPORATION, NOVA ENTERTAINMENT PTY LTD, RDIO INCORPORATED, PANDORA MEDIA INCORPORATED, COMEDY CENTRAL, AUSTRALIAN BROADCASTING CORPORATION