Original article by Jared Lynch
The Australian Financial Review – Page: 30 : 15-Jun-15
Nine Entertainment Company will increase its investment in Australian drama, after deciding not to renew its content deal with US-based Warner Bros. Nine Network programming director Andrew Backwell says local drama is generally rating well, while the plethora of options available for viewing US drama means such shows no longer attract large audiences in Australia. He adds that piracy is not such a big issue with local drama. Nine will continue to buy current TV shows from Warner Bros.
CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, NETFLIX INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, WARNER BROS, ENDEMOL ENTERTAINMENT HOLDING NV