Alibaba pairs with Tourism Australia to attract travellers

Original article by Angus Grigg
The Australian Financial Review – Page: 3 : 1-Jul-15

Tourism Australia has secured a three-year marketing deal with Alitrip, a travel software app that was launched by Chinese ecommerce group Alibaba in 2010. Tourism Australia and Alitrip will jointly promote Australia as a travel destination for independent travellers in China. Australia recorded 18 per cent growth in tourists from China in 2014, to a new high of 840,000.

CORPORATES
TOURISM AUSTRALIA PTY LTD, ALITRIP, ALIBABA GROUP HOLDING LIMITED, CHINA EASTERN AIRLINES CORPORATION LIMITED, SINGAPORE AIRLINES LIMITED, JD.COM INCORPORATED, TREASURY WINE ESTATES LIMITED – ASX TWE, THE A2 MILK COMPANY LIMITED – ASX A2M, PENFOLDS WINES PTY LTD, WOLF BLASS WINES PTY LTD, IRESEARCH

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