Original article by Max Mason
The Australian Financial Review – Page: 36 : 6-Jul-15

Southern Cross Media Group CEO Grant Blackley says the Australian Government should review cross-media ownership laws to ensure a "level playing field" for regional TV broadcasters. However, Seven West Media CEO Tim Worner argues that regional networks’ primary motivation for scrapping the "reach rule" is to make them more appealing to potential suitors. He argues that they should instead lobby for a reduction in licence fees, which could be redirected to local content such as news.

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SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, SEVEN WEST MEDIA LIMITED – ASX SWM, PRIME MEDIA GROUP LIMITED – ASX PRT, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, TEN NETWORK HOLDINGS LIMITED – ASX TEN, WIN CORPORATION PTY LTD, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, PALMER UNITED PARTY, AUSTRALIA. DEPT OF COMMUNICATIONS