Original article by Simon Evans
The Australian Financial Review – Page: 15 : 17-Jul-15

Liquor retailers have reported a strong rise in sales of Treasury Wine Estates’ more upmarket wine brands in response to a limited offer in which they can buy a $A3,000 wine cabinet for just $A1,199. Consumers who spend at least $A500 on wine brands such as Penfolds, Wolf Blass and Wynns Coonawarra can buy the wine cabinet at the heavily discounted price in July and August 2015. A smaller wine cabinet is also available at a deep discount to people who spend at least $A180 on wine.

CORPORATES
TREASURY WINE ESTATES LIMITED – ASX TWE, PENFOLDS WINES PTY LTD, WOLF BLASS WINES PTY LTD, WYNNS COONAWARRA ESTATE PTY LTD, DAN MURPHY’S, WOOLWORTHS LIMITED – ASX WOW, BOCCACCIO CELLARS PTY LTD, WINE AUSTRALIA PTY LTD