Original article by David Ramli
The Australian Financial Review – Page: 21 : 21-Jul-15
Telstra launched a budget broadband provider called Belong in October 2013. The telco is now challenging Airbnb’s use of its "Belong Anywhere" global marketing slogan in Australia. Airbnb was granted a trademark for the tagline in October 2014, but this was subsequently challenged by Telstra. It has also disputed Vodafone Australia’s use of the "Ready Business" trademark for some of its products.
CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, AIRBNB INCORPORATED, VODAFONE AUSTRALIA LIMITED, DAVIES COLLISON CAVE, ADDISONS COMMERCIAL LAWYERS, TOURISM ACCOMMODATION AUSTRALIA