70pc of trial users stay: Stan

Original article by Dominic White
The Australian Financial Review – Page: 3 : 13-Aug-15

Stan is keeping seven out of 10 clients who sign up for a free trial. Netflix’s biggest Australian rival, Stan is owned by Nine Entertainment and Fairfax Media, each of which is investing up to $A50 million in the new media venture. Nevertheless, analysts remain wary of Stan’s ability to reach profitability as it faces tough competition from Netflix and Presto.

CORPORATES
STAN ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, CITI AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM

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