Original article by Sue Mitchell
The Australian Financial Review – Page: 3 : 14-Aug-15

Myer’s spring parade on 13 August 2015 featured 27 brands. The Australian-listed retailer is in the process of changing its business model. Myer CEO Richard Umbers and chief merchandise and marketing officer Daniel Bracken believe that sales could be revived by focusing on fewer but stronger brands. In July 2015, the company removed about 100 national and international brands from its offer while adding new labels such as Aje, Daniel Avakian, Jack & Jones, and Calvin Klein White Label.

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