Original article by Darren Davidson
The Australian – Page: 25 : 17-Aug-15

New figures from Nielsen suggest that international online portals are having problems with attracting Australian readers. Nielsen’s "Ratings by Unique Audience" report for July 2015 shows that "The Guardian" managed to increase its year-on-year unique audience by only two per cent. "The Daily Telegraph" and BBC increased their audiences by 3.8 per cent and four per cent respectively. Figures compiled by "The Australian" show that comprehensive paywall sites are more successful in growing their audiences, with "The Australian" recording a 10.6 per cent rise in unique visitors in the past 12 months.

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