Yellow Pages has 10 years left in print: Sensis CEO

Original article by Paul McIntyre
The Australian Financial Review – Page: 29 : 17-Aug-15

John Allan, the CEO of Sensis, believes The Yellow Pages will continue to be commercially viable at least for another 10 years. Sensis is in the process of being transformed into a digital marketing hub for small and medium-sized businesses. Allan revealed that more than half of Sensis’s revenue was generated from digital activities although he declined to disclose the group’s revenue.

CORPORATES
SENSIS PTY LTD, GOOGLE INCORPORATED, REA GROUP LIMITED – ASX REA, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, TELSTRA CORPORATION LIMITED – ASX TLS, OGILVY AUSTRALIA

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