Original article by Sue Mitchell
The Australian Financial Review – Page: 1 : 2-Sep-15

Myer has reported a fall of 21.3 per cent in underlying net profit to $A77.5 million in 2014-15. Net profit declined 70 per cent to $A29.8 million. Total sales increased 1.7 per cent to $A3.19 billion. Myer CEO Richard Umbers said on 1 September 2015 that the company would reorient its business model towards wealthy customers. Myer plans to invest $A600 million in new products and services.

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