Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-15

A Roy Morgan Single Source survey (July 2014 – June 2015) has found that cycling participation in Australia has risen dramatically over the last few years. Just over 1.5 million Australians aged 14+ (some eight per cent of the population) regularly ride a bike. Regular cyclists are far more likely than the average Australian to name certain destinations as places they’d like to spend a domestic holiday. South Australian (SA) regions feature prominently: regular cyclists are 140 per cent more likely than the average Australian to nominate the Adelaide Hills as somewhere they’d like to visit, 138 per cent more likely to name the Riverlands/Renmark/Blanchetown region, and 119 per cent more likely to name the Flinders Ranges. These regions are all notable for their popular cycling paths. Outside of SA, other destinations more popular with regular cyclists than the average Australian tend towards high-altitude areas (Falls Creek; Mt Buffalo/Mt Baw Baw/Lake Mountain) and Queensland’s Stanthorpe.

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