Smaller banks continue to lead in customer satisfaction

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-15

Roy Morgan’s Single Source survey has revealed that the satisfaction level of the big four banks’ personal banking customers in the six months to July 2015 was 81.3 per cent, which was up 0.8 percentage points from July 2014 (80.5 per cent). Despite this improvement, the banks other than the big four still have a clear lead with 86.0 per cent satisfaction in July 2015, which was up 0.5 percentage points from July 2014 (85.5 per cent). Among the big four banks, CBA narrowly regained top position from the NAB for overall satisfaction with 82.3 per cent (NAB 82.2 per cent). Among smaller banks, Teachers Mutual Bank remained the best performing bank overall with 95.1 per cent of its customers satisfied. It is worth noting that Bank of Melbourne (90.3 per cent satisfaction) and St George (84.5 per cent) were both clearly ahead of Westpac (80.1 per cent).

CORPORATES
MORGAN POLL, ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, TEACHERS MUTUAL BANK LIMITED, BANK OF MELBOURNE LIMITED, ST GEORGE BANK LIMITED

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