Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-15

A Roy Morgan Single Source survey has found that Australians spend more than $A260m buying almost 1.7 million small electrical items in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that Australian bought 233,500 small electrical goods from The Good Guys during an average four-week period, ahead of Harvey Norman (208,000). Meanwhile, more than one in 10 small electronic items are now purchased online (179,000 during an average four weeks). Of these, some 134,500 items are bought through online-only stores such as Appliances Online and Deals Direct. The remainder are purchased via the online sites of bricks-and-mortar retailers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, APPLIANCES ONLINE PTY LTD, DEALSDIRECT.COM.AU PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, MYER HOLDINGS LIMITED – ASX MYR, GODFREYS GROUP LIMITED – ASX GFY, ALDI STORES SUPERMARKETS PTY LTD, BING LEE ELECTRICS PTY LTD, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, BETTA ELECTRICAL PTY LTD, DICK SMITH HOLDINGS LIMITED – ASX DSH, BUNNINGS GROUP LIMITED