Original article by Simon Evans
The Australian Financial Review – Page: 17 : 30-Sep-15

Aldi will enter the South Australian and Western Australian markets in 2016, with plans for 120 stores in coming years. IGA stores in the two states typically boast higher profit margins than those on the east coast, and Metcash CEO Ian Morrice believes that IGA stores in SA and WA are in a stronger position to compete with Aldi than IGA stores in Victoria and New South Wales. Morrice has also downplayed the prospect of a price war between Coles and Woolworths.

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