Original article by Max Mason
The Australian Financial Review – Page: 27 : 12-Oct-15

Southern Cross Media CEO Grant Blackley says it is important for media companies to invest in on-air talent, as well as marketing and promotion. He has defended the group’s move to recruit Rove McManus to host 2Day FM’s breakfast program, arguing that increased ratings result in higher advertising revenue. Blackley adds that cost cuts are only a short-term solution for media companies.

CORPORATES
SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, 2DAY FM AUSTRALIA PTY LTD