Original article by Jamie Freed
The Australian Financial Review – Page: 3 : 27-Oct-15

The marketing strategy of Azamara Club Cruises is based on promoting itself as a provider of destination immersion. Azamara CEO Larry Pimentel says passengers are offered longer stays and more night touring. The boutique arm of Royal Caribbean Cruises specialises in cruises for passengers who prefers smaller ships.

CORPORATES
ROYAL CARIBBEAN CRUISES LIMITED, AZAMARA CLUB CRUISES