Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 27-Oct-15

Woolworths’ revamped customer loyalty scheme will reward shoppers for purchasing about 500 grocery items. The Australian Centre for Retail Studies estimates that it would take less than eight weeks for the average customer to cash in their credits for a $A10 reward. Michael Simotas of Deutsche Bank expects the new scheme to cost Woolworths around $A500 per year.

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WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN CENTRE FOR RETAIL STUDIES, MONASH UNIVERSITY, DEUTSCHE BANK AG, THOUGHTWORKS AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, QANTAS FREQUENT FLYER LIMITED