2.677 million Australians have Netflix as subscriptions surpass one million homes

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 11.4 per cent in October 2015 to 1,039,000. Some 2.677 million Australians aged 14+ now live in a home with a Netflix subscription. The survey also shows that 19.3 per cent of Australians bought a DVD in an average three-month period during the six months to September 2015, compared with 20.6 per cent in an average three months in the six months to September 2014. Likewise, the rate of downloading TV shows or movies has fallen from 10.8 per cent a year ago to 9.1 per cent in the six months following the launch of Netflix in Australia.`

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS

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