Aldi favours shock and awe over surprise in SA invasion

Original article by Sue Mitchell
The Australian Financial Review – Page: 26 : 19-Nov-15

Germany-based Aldi aims to open 16 stores in South Australia during 2016, with the first store slated to open on 3 February. Tom Kierath of Morgan Stanley forecasts that Aldi will boast a market share of about five per cent within 12 months of entering the state’s grocery sector. More than 35 per cent of Australians now shop at an Aldi store in an average four-week period, according to a survey by Roy Morgan Research. Aldi will also expand into Western Australia in 2016.

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ALDI STORES SUPERMARKETS PTY LTD, ROY MORGAN RESEARCH LIMITED, UBS HOLDINGS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, METCASH LIMITED – ASX MTS

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