Original article by Darren Davidson
The Australian – Page: 16 : 14-Dec-15

Data from ZenithOptimedia shows that advertising expenditure across all media is expected to reach a record $A13.4bn in Australia during calendar 2016. Meanwhile, a survey of the CEOs of 23 media companies has identified key issues for the industry in 2016. They include cross-media ownership reform, government measures to stimulate economic growth following the end of the resources boom, and the need for Australia to become more innovative.

CORPORATES
ZENITH OPTIMEDIA, SEVEN WEST MEDIA LIMITED – ASX SWM, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, NOVA ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEEK LIMITED – ASX SEK, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, TELSTRA CORPORATION LIMITED – ASX TLS, FACEBOOK INCORPORATED, REA GROUP LIMITED – ASX REA, IPROPERTY GROUP LIMITED – ASX IPP