ABC boss looks at options for ‘monetisation’

Original article by Dominic White
The Australian Financial Review – Page: 11 : 22-Dec-15

Google executive Michelle Guthrie will succeed ABC MD Mark Scott in May 2016. She has indicated that budgetary limitations may require the public broadcaster to consider new ways to make money from its content, and she has not ruled out options such as paywalling online content or introducing advertising to its TV channels. Guthrie will hold the dual roles of MD and editor-in-chief.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, GOOGLE INCORPORATED, NEWS CORPORATION – ASX NWS, NEWS INTERNATIONAL PLC, FOXTEL MANAGEMENT PTY LTD, STAR TV, SEVEN WEST MEDIA LIMITED – ASX SWM, SKY PLC, ALLENS, HONG KONG TELECOMMUNICATIONS LIMITED, AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

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