Original article by Dean Smith
The Australian Financial Review – Page: 38 : 4-Jan-16

Abolishing the "reach rule" is on the Australian Government’s agenda in 2016, with general consensus that it is no longer relevant. The "two-out-of-three rule" may also be scrapped, and the issue of local content in regional areas has now become a key focus of the debate on cross-media ownership reform. Regional TV broadcasters have proposed that a minimum level of local content must be maintained if cross-media laws are abolished. However, the Government must avoid replacing existing media regulations with new ones that may prove to be equally onerous.

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