Original article by John Stensholt
The Australian Financial Review – Page: 1 & 6 : 21-Jan-16

The Ten Network’s current deal to broadcast the domestic Twenty20 tournament is worth $A20m a year. However, some experts believe that the next Big Bash League (BBL) rights deal could potentially be worth between $A50m and $A60m a year, due to the success of Ten’s coverage. Each match in the 2015-16 BBL series has attracted an average audience of 1.013 million viewers, and Ten’s audience share has increased by 15 per cent year-on-year.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, CRICKET AUSTRALIA, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN OPEN TENNIS, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE