Original article by John Stensholt
The Australian Financial Review – Page: 31 : 1-Feb-16

Seven West Media’s live streaming of its tennis coverage was viewed about 4.4 million times during the summer of 2014-15. It is estimated that this will exceed eight million views in the 2015-16 summer, including users of the 7tennis app and the Plus7 live TV stream. Seven’s chief digital officer Clive Dickens notes that just one sponsor of Seven’s TV coverage chose not to take up a sponsorship package for its digital coverage. He adds that the success of the tennis coverage bodes well for Seven’s broadcast of the 2016 Rio de Janeiro Olympic Games.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, AUSTRALIAN OPEN TENNIS