Original article by Michael Bodey
The Australian – Page: 25 : 1-Feb-16

OzTAM will officially launch its new digital TV ratings system in early February 2016. It will measure the number of people who view TV content online and via portable devices. The launch of the Video Player Measurement system has coincided with a decline in the amount of time people spent watching traditional broadcast TV. The Australian Multi-Screen Report shows that this fell from an average of about three hour per day to just two hours and 49 minutes in the December 2014 quarter.

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