Original article by Michael Bailey
The Australian Financial Review – Page: 30 : 7-Mar-16

Australian media industry veterans Stuart Simson and Robert Gottliebsen say Fairfax Media’s decision to discontinue the "BRW" masthead was expected. The print edition ceased publication in 2013, and Fairfax will incorporate its online content into "The Australian Financial Review". Simson, a former editor of "BRW", says the growth of programmatic media buying has made it difficult for media groups to keep publishing multiple business mastheads. Gottliebsen, the founding editor of "BRW", made several offers to buy the masthead over a number of years.

CORPORATES
FAIRFAX MEDIA LIMITED – ASX FXJ, SWITCH GROUP, BUSINESS SPECTATOR PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, HSBC AUSTRALIA HOLDINGS PTY LTD