Original article by Jake Mitchell
The Australian – Page: 23 : 7-Mar-16

Fairfax Media CEO Greg Hywood recently ruled out merging with Nine Entertainment Company if cross-media ownership laws are relaxed. However, Nine’s former CFO Simon Kelly believes that the media group should merge with both Fairfax and regional broadcaster Southern Cross Media. He argues that a three-way merger would create a multi-platform company with about 30 per cent of the advertising market and revenue of around $A4bn.

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