Why Aldi’s red-hot on snow gear segment

Original article by Eli Greenblat
The Australian – Page: 19 & 22 : 27-Apr-16

Discount supermarket chain Aldi has become Australia’s largest retailer of skiwear and snow clothing, according to local CEO Tom Daunt. Aldi has launched a separate website for ski clothing, with the aim of attracting shoppers on higher incomes who would not usually visit one of its stores. Aldi currently boasts nine stores in South Australia, and Daunt says the group is pleased with its initial success in the state. Its first store in Western Australia will open later in 2016.

CORPORATES
ALDI STORES SUPERMARKETS PTY LTD, SNOWSPORTS INDUSTRIES OF AUSTRALIA

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