Original article by Aaron Patrick
The Australian Financial Review – Page: 36 : 16-May-16

Media mogul Rupert Murdoch has traditionally been regarded as having a significant influence on the political landscape in Australia and abroad. However, some experts believe that the power of the Murdoch press to influence election outcomes is waning amid the rise of digital disruptors, and the 2016 federal election may reinforce this perception. Former News Limited CEO Kim Williams argues that all newspapers are losing their power to influence election outcomes.

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